SOSTAC ® Guide To Your Perfect Digital Marketing Plan is finally released on Amazon (with a free kindle reader for those that prefer to read on mobile, ipad or laptop)!
After releasing the basic SOSTAC® marketing plan ebook a few years ago, I’ve been continually asked to develop the SOSTAC ® Digital Marketing Plan. So here it is.
Thanks so much to those who have helped me along the way. I’ve acknowledged you all in the book, see acknowledgements here.
Voted in the Top 3 marketing models worldwide by the Chartered Institute Of Marketing’s Centenary Poll, SOSTAC ® is written in easily digestible chunks so readers can dip in and out of the six chapters:
1 Situation Analysis (where are we now)
2 Objectives (where do we want to go?)
3 Strategy (how do we get there?)
4 Tactics (details of strategy – marketing mix)
5 Actions (who does what, when & how)
6 Control (how we know we going in the right direction)
You can see a very detailed breakdown of exactly what topics and sub topics are in each chapter plus the introduction, preface & acknowledgements.
You can also see what people say about SOSTAC® Planning, in general, plus my 4 minute video on the SOSTAC ® dedicated pages of this site.
Early reactions are good so far:
David Green, Head of Global Digital Marketing, KPMG says “PR Smith has applied his highly acclaimed SOSTAC® marketing planning system to digital marketing to great effect – even for experienced digital marketers.”
“Although most businesses are now doing digital marketing, nearly half don’t have a plan – that’s shocking! SOSTAC® gives you an awesomely simple framework to put that right.” Dave Chaffey, CEO Smart Insights
“A really good easy-to-follow guide” Ged Carroll, Digital Director VP Europe, RacePoint Global
“This is essential reading and an invaluable reference guide for any marketer who needs to create persuasive and effective digital marketing plans.” Institute of Direct and Digital Marketing
Please do add your comment. Thank you.
Some SOSTAC® Videos and Other Resources
You can watch SOSTAC® videos and get a lot more useful information about SOSTAC®. Meanwhile here is a summary of the book. Please feel free to share this.
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