The Great Sportsmanship Programme


This is an innovative, inspirational, social media driven, educational programme used by Barcelona FC, Arsenal FC, the FAI , Sport Against Racism, youth clubs, schools, FE and HE institutions, sports  clubs, sports organisations and even non-sports organisations from Dublin to Dubai and beyond. We mobilise communities into sportsmanship values, which in turn:

  • boosts literacy
  • boosts self-esteem
  • boosts social responsibility
  • improves behaviour
  • nurtures global citizenship
  • grows an interest in sport
  • amongst young people

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All by using true 2 minute stories that inspire.

We work with

  • schools
  • youth clubs
  • sports clubs 
  • sports organisations
  • corporate organisations

The programme is also being adapted by Sports Management courses in HE and also used for corporate events as something very different that motivates teams.


Join Us.  Be part of it. Become an ambassador. Inspire a new generation. Change the world. 

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