The Tactical Matrix – Choosing Which Tool – Owned, Earned or Paid Media

The Tactical Matrix – Choosing Which Tool – Owned, Earned or Paid Media

Assuming you are clear about what objectives you are you are trying to achieve, I’m going to  show you my Tactical Matrix which is designed to trigger some discussion about which tactical tool/s is/are best for you. Firstly we look at how good each tactic is at moving...
Intel – Positioning Forward or Backwards

Intel – Positioning Forward or Backwards

Intel recently repositioned themselves from ‘High Quality Technology Products’ to a ‘Leader in Technology Breakthroughs’. I imagined it meant the end of the old ‘Intel Inside’ tag line. And then Barcelona FC announce it’s partnering with Intel and displaying the...