Positioning Everything Communicates (if it driven by clear positioning) - Coca Cola’s George Bradt
Coca Cola’s European marketing Director, George Bradt highlights the importance of crystal clear positioning which subsequently drives the integration of ads, sales promotions into consistent clarity around the brand and its values which, in turn creates the magic of the brand. © PR Smith 1994 from the Marketing CDs series.
Why put off boosting your results? Contact me now +44 (0)20 8567 4659 or email me email@example.com