new editions of my books


Boosting results with better marketing, whether automated marketing, social media marketing, content marketing, contact strategy, marketing strategy or a full blown plan, it‘s got to be driven by customer insights and analytics. Find out more…


Having some fun, in a carefully structured, tailored, programme helps to embed knowledge and skills – backed up with a tailored workbook and a suite of extra online tutorials. Some clients also like mentoring and coaching on 1-2-1 basis. Find out more…

SOSTAC® Planning

It is so simple it can be learned in 4 minutes. It was voted in the Top 3 Business Models Worldwide by the Chartered Institute of Marketing’s Centenary Poll among its members. I was chuffed. I use it in all of my books and training sessions. Find out more…

Public Speaking

Whether conferences, breakfast briefings, lunchtime learning, or after dinner speaking, my audiences feel inspired – both business and marketing talks and also my very different, inspirational stories from my Great Sportsmanship Programme. Find out more…

What Clients Say

Paul Smith is an extraordinary guy. His crystal clear marketing guidance helped us to develop a real customer orientated business which grew from zero to €2b market capitalisation in 8 years.

Dr. Eddie O’Conner

ex-Founder and CEO , Airtricity PLC

Paul Smith is inspirational – he brings the whole team with him and raises their game very very quickly somehow by making marketing easy and actionable

John Stasi

Marketing Manager, London Regional Team, UK Trade & Investment

Marketing Insights (from my blog)

How Trump Won (a SOSTAC Analysis) – Part 1

Many are still wondering how Donald Trump became president of the United States Of America, despite himself? Here’s an analysis, using SOSTAC® Planning Framework to explore some of Trump's plan and to give some insights into his subsequent successful campaign....

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SOSTAC ® Planning – integration, engagement & analytics

Short post - just a slide show for you - how to use SOSTAC® Planning - integration, engagement & analytics presented at the SOSTAC® Planning - integration, engagement & analytics  Vlerick Marketing Colloquium #COLLO16 . Any problems with the above link - try...

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Staff Brand Ambassadors Eat Dinner Off Floor

Staff Advocate Eats Dinner Off Subway Station Floor Now that is commitment. That is motivation. When a member of staff believes that the floor cleaner they sell is so good that he cleans a subway floor, then pours his dinner on it, opens his serviette, tucks it into...

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