Consulting

Boosting results with better marketing, whether automated marketing, social media marketing, content marketing, contact strategy, marketing strategy or a full blown plan, it‘s got to be driven by customer insights and analytics. Find out more…

Training/Mentoring

Having some fun, in a carefully structured, tailored, programme helps to embed knowledge and skills – backed up with a tailored workbook and a suite of extra online tutorials. Some clients also like mentoring and coaching on 1-2-1 basis. Find out more…

SOSTAC® Planning

It is so simple it can be learned in 4 minutes. It was voted in the Top 3 Business Models Worldwide by the Chartered Institute of Marketing’s Centenary Poll among its members. I was chuffed. I use it in all of my books and training sessions. Find out more…

Public Speaking

Whether conferences, breakfast briefings, lunchtime learning, or after dinner speaking, my audiences feel inspired – both business and marketing talks and also my very different, inspirational stories from my Great Sportsmanship Programme. Find out more…

What Clients Say

Paul Smith is an extraordinary guy. His crystal clear marketing guidance helped us to develop a real customer orientated business which grew from zero to €2b market capitalisation in 8 years. Dr. Eddie O’Conner

ex-Founder and CEO , Airtricity PLC

Paul Smith is inspirational – he brings the whole team with him and raises their game very very quickly somehow by making marketing easy and actionable John Stasi

Marketing Manager, London Regional Team, UK Trade & Investment

Marketing Insights (from my blog)

Persuasion & Motivation: Cialdini's 6 Rules Of Persuasion

Robert Cialdini's, Influence - the psychology of persuasion is one of the all time classic books on marketing psychology. Although originally written in the 1980s, digital marketing gurus refer to it today as a digital marketing mantra. It really is an amazing book....

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Beware: Customers See Your Competitive Advantage Differently

You simply have to see the world through your customers eyes. Customer empathy is a great skill. Not just for tactical marketers but for CEOs searching restlessly for competitive advantage.  Urbany & Davis (2007) Competitive Advantage ‘The 3 Circle Model’ is...

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New Analytic Tools: Age & Gender Detection

The Enormous Impact of Age & Gender Detection Marketers must not ignore the enormous impact delivered by the new Age & Gender detection tools.  Yes it’s back to basics ie demographics. Knowing ‘Who?’ is your customer is one of 3 critical questions alongside...

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Measuring The Effectiveness Of Content Marketing

So now you know 'How Integrated Content Marketing Creates Competitive Advantage' but is it working? After going through the steps to generate integrated content, how do  you know if it is working? How effective is your content marketing?  Steve Farnsworth of the...

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SOSTAC (r) Digital Marketing Plan eBook Released

SOSTAC ® Guide To Your Perfect Digital Marketing Plan is finally released on Amazon (with a free kindle reader for those that prefer to read on mobile, ipad or laptop)! After releasing the basic SOSTAC® marketing plan ebook a few years ago, I've been continually asked...

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