“This best-selling book provides a comprehensive framework”
Jorian Murray, Managing Director, DDB London
“Presents an integrated approach to marketing ……. implemented in a coordinated and effective manner.” Journal of Economic Literature
“Opens up marketing in a sometimes frightening, often humorous and always enlightening way” Professor Merlin Stone, IBM Professor of Relationship Marketing, Bristol Business School, UWE
“Offers an exciting new approach to help you build a customer-driven e-business…. combines established approaches with the creative use of new e-models and e-tools” Amazon
A book that is tangibly rich in topics, intangibly attractive for its directness, and augmented by understandable English. BookMark@thehindu.co.in
”But only today, surfing on google, I have discovered who is the author of SOSTAC. So I would like just to let you have my big thank you.” Gianluca Paladini
“…broken down the subject into the type of granular level that should allow busy marketing managers to find exactly what they need in a few moments.” Danny Meadows-Klue, President, Interactive Advertising Bureau (Europe).
“I have been using PR Smith’s Marketing Communications – An Integrated Approach books as my bible for years. They have been the most memorable, enjoyable and applicable books I have ever read.” Zoe Palmer, MD, Brand Behaviour, Sydney
This book has to be an essential for both students and professional marketers in the workplace. Highlights the common pitfalls. Packed full of info, and written in easy to understand language. A great informative read and worth every penny - would highly recommend! Beverly Barker, FIDM, Senior Lecturer, Southbank University
This is different. A solid blend of evidence, industry comment, quotations and process structuring, make this book a must-have for other professionals who, like me, are hungry for direction and fact in this bonkers e-marketing rave. My advice is to read it twice. If you don't read this book - you are still in the dark when it comes to eMarketing. 323 pages set to change your life. Dominic Yeadon, FIDM, e-Marketing Consultant
eMarketing eXcellence, 3rd ed. (2008) Butterworth Heinemann
Marketing Communications, 4th ed. (2004) Kogan Page
Great Answers to Tough Marketing Questions, 2nd ed. (2003) Kogan Page
Strategic Marketing Communications, Revised ed. (1999) Kogan Page
Great Moments of Sportsmanship & extraordinary sports people (2008) PR Smith
Why put off boosting your results? Contact me now +44 (0)20 8567 4659 or email me paul@prsmith.org
