Why do you have a web site?
There is one ultimate reason - to help your customers. Web sites and eMarketing are not primarily about generating extra turnover or boosting profits or extending your reach and your range. Your web site should be, primarily, about helping your customers, making it easier for them, giving them relevant extras, even delighting them. Stay customer orientated and the results will follow. Everything else will fall into place if your web site, and other eMarketing activities, genuinely help your customers.
If, at first, you do not succeed, try, try again
Arthur Miller’s work went out of fashion for a time in the USA and he was frustrated by Broadway’s decline. When Death of a salesman was revived on Broadway in 1984, with Dustin Hoffman in the leading role, he is reported to have said “Fashion and rejection are experiences felt by all. Know that, or go mad.”
Excerpt from his Obituary, in the Authors’ Licensing & Collecting Society (ALCS)
Arthur Miller 1915 – 2005
Develop Credibility before Raising Visibility.
Before spending lots of money raising visibility with profile building campaigns involving advertising, sponsorship and PR, make sure you’ve got the credibility variables in place first. These include quality, customer care, social responsibility. Otherwise you spend time and money turning a lousy low profile company into a lousy high profile company. Build a platform of credibility before raising visibility.
Lousy Marketing – we’re going backwards
We’re going backwards in marketing. We’re getting worse at it. We’re sitting on a customer service time bomb. Those that get it right can enjoy significant wins. I am collecting examples, statistics, reports and even your own experiences of lousy marketing. If you’ve got a report, some stats or just a terrible personal experience (and outstandingly good experiences) - please tell me.
Please help me to identify exactly who, what and where by giving me any additional information that will help me to check it out e.g. full name, title and source of a report or name and location) of a company with which you had a particularly good or bad experience. Email me paul@prsmith.org
Why put off boosting your results? Contact me now +44 (0)20 8567 4659 or email me paul@prsmith.org
