Consulting
Boosting results with better marketing, whether automated marketing, social media marketing, content marketing, contact strategy, marketing strategy or a full blown plan, it‘s got to be driven by customer insights and analytics. Find out more…
Training/Mentoring
Having some fun, in a carefully structured, tailored, programme helps to embed knowledge and skills – backed up with a tailored workbook and a suite of extra online tutorials. Some clients also like mentoring and coaching on 1-2-1 basis. Find out more…
SOSTAC® Planning
It is so simple it can be learned in 4 minutes. It was voted in the Top 3 Business Models Worldwide by the Chartered Institute of Marketing’s Centenary Poll among its members. I was chuffed. I use it in all of my books and training sessions. Find out more…
Public Speaking
Whether conferences, breakfast briefings, lunchtime learning, or after dinner speaking, my audiences feel inspired – both business and marketing talks and also my very different, inspirational stories from my Great Sportsmanship Programme. Find out more…
What Clients Say
Paul Smith is an extraordinary guy. His crystal clear marketing guidance helped us to develop a real customer orientated business which grew from zero to €2b market capitalisation in 8 years.
Paul Smith is inspirational – he brings the whole team with him and raises their game very very quickly somehow by making marketing easy and actionable
Marketing Insights (from my blog)
Marketing Gone Wrong: Is the Dark Web Worse Than Subliminal Seduction?
Are we being brainwashed? Is the dark web worse than subliminal seduction in the 1950s when brands embedded subliminal messages to unconsciously manipulate customers into buying their products? The Dark Web manipulates audiences (some of which involves secret ads...
Imagine You Could Do This With Video
Imagine you could personalise videos so beautifully that the recipients couldn't stop themselves from sharing? What if you could personalise the videos using an individual's own comments and photos. What if the photo and comment were embedded into the first 3 seconds...
How Can AR Turn a Competitor’s Ads Into Your Own Ads?
How can AR turn a competitor’s ads into your own ads? Answer: Use an AR specific lense in an app to recognise competitors billboard ads, magazine ads & discount coupons and then set them on fire (virtually, or at least on screen in augmented reality). Here’s how:...
Artificial Influencers Use My Magic Marketing Formula (IRD)
In a previous post, Artificial Influencers - Miquela & Shudu, I introduced you to these two virtual influencers, Lil Miquela and Shudu, (below) @Shudu.gram I promised to come back and explore how they work and what might be their value to their fans and...
Artificial Influencers – Meet Shudu & Miquela
Meet Miquela Sousa Lil Mequelaa is a Brazilian-American fashion influencer and music artist from Downey, California. With 1.5m Instagram organic followers she models clothes and supports socio-political causes. She’s modeled for Prada, Chanel, Diesel and Moncler. She...
AI Driven TV News Presenter
Meet Miquela Sousa Lil Mequelaa is a Brazilian-American fashion influencer and music artist from Downey, California. With 1.5m Instagram organic followers she models clothes and supports socio-political causes. She’s modeled for Prada, Chanel, Diesel and Moncler. She...