Marketing Insights (from my blog)
The Art Of A Great Question
The Art of A Great Question (Part 1) Did you ever notice how interviewers seem to ask the same old questions again and again? I can tell you what BBC Match Of The Day (football) post-match manager interview questions will be this coming Saturday. It...
AI, Innovation & Ethics Update Q3 2026
Welcome to the SOSTAC® Plans Chat Club where we chat about AI, Innovation & Ethics Next Chat Fri 2 Oct 1pm-1.30pm (UK time) 25 Sep 2026 [] Should UN Set Global AI Rules [] Meta – still chasing kids minds [] 5 AI Scaling Checks for Success contd. [] Change What...
AI , Innovation & Ethics June 2025 – June 2026 Topics & Links
Welcome to SOSTAC(r) PLans Chat Club where we discuss AI, Innovation & Ethics 26 June 2026 [] Google/Meta Addictive Designs Confirmed [] AI Giants Eat Our Economy? Microsoft [] Kids Finding Self-Worth with AI — Is it Dangerous?- [] Neurodivergence an...
HOW WE CAN STOP BROLIGARCHS CONTROLLING US (10 Steps)
This post is a blend of, and inspired by Carole Cadwalladr and her stunning TED Talk 2025 plus Sarah Wynn-Williams shocking book, Careless People - recently released. Big tech companies and their bosses have a lot of power - some suggest - to influence, and...
What’s So Great About SOSTAC® & the SOSTAC® Guide 2025 AI edition?
What’s So Great About SOSTAC®? 1. Get Approved 2. Boost Results 3. Make Better Decisions 4. Build Strong Strategies (separate from tactics) 5. Deliver a Reassuring Sense of Order SOSTAC® has changed the work lives of so many marketers and business owners over the...
Marketing Secrets – from AI to SOSTAC(r) to Saving the World
AI advantages and disadvantages + SOSTAC plans (what is it + the origin of it) + predictions + great sportsmanship
Creative AI – Public Invited to Chat with Dead Animals
Imagine a child having a chat with a cockroach, or a panda bear or even an ancient whale skeleton? It's happening in Cambridge. Researchers at the University of #Cambridge want to ‘reverse a growing apathy towards #biodiversity loss’. The world’s third oldest...
Which of the Marketing Mix is Taking a Big Twist Here?
Coffee Drones are here.
Can AI Improve Marketing?
Thank you for a great night in Stormont House, Belfast. The answer is 'Yes!' but with caution. It needs to be checked. What a fascinating evening with great Q&A session at the end and talks from Peter McReynolds MLA, Lydia McClelland and Christine Watson. ...
Marketing Communications 8th ed Released!
Best-selling Marketing Communications - Integrating online and offline, customer engagement and digital technologies, 8th edition is released! Enjoy this best-selling updated 8th edition - packed with new material, keeping abreast with AI, AR, VR, MR, MA and other...