Marketing Insights (from my blog)

Develop your own Chat-Bot – SOSTAC® Project Plan

Develop your own Chat-Bot – SOSTAC® Project Plan

Chatbots can create competitive advantage. Ignore them at your peril. Here, we apply a #SOSTAC ®  Plan for developing your own chatbot.  Written by PR Smith and Tom Sickert.     SOSTAC ® Planning Framework www.sostac.org SITUATION ANALYSIS Hyper-competition...

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What’s New in MarComms?  7th ed 3 min video

What’s New in MarComms? 7th ed 3 min video

Unusual examples of Integrated Marketing Commnunications

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