new editions of my books

Consulting

Boosting results with better marketing, whether automated marketing, social media marketing, content marketing, contact strategy, marketing strategy or a full blown plan, it‘s got to be driven by customer insights and analytics. Find out more…

Training/Mentoring

Having some fun, in a carefully structured, tailored, programme helps to embed knowledge and skills – backed up with a tailored workbook and a suite of extra online tutorials. Some clients also like mentoring and coaching on 1-2-1 basis. Find out more…

SOSTAC® Planning

It is so simple it can be learned in 4 minutes. It was voted in the Top 3 Business Models Worldwide by the Chartered Institute of Marketing’s Centenary Poll among its members. I was chuffed. I use it in all of my books and training sessions. Find out more…

Public Speaking

Whether conferences, breakfast briefings, lunchtime learning, or after dinner speaking, my audiences feel inspired – both business and marketing talks and also my very different, inspirational stories from my Great Sportsmanship Programme. Find out more…

What Clients Say

Paul Smith is an extraordinary guy. His crystal clear marketing guidance helped us to develop a real customer orientated business which grew from zero to €2b market capitalisation in 8 years.
Dr. Eddie O’Conner

ex-Founder and CEO , Airtricity PLC

Paul Smith is inspirational – he brings the whole team with him and raises their game very very quickly somehow by making marketing easy and actionable
John Stasi

Marketing Manager, London Regional Team, UK Trade & Investment

Marketing Insights (from my blog)

Creative AI – Public Invited to Chat with Dead Animals   

Creative AI – Public Invited to Chat with Dead Animals   

Nov 13, 2024

Imagine a child having a chat with a cockroach, or a panda bear or even an ancient whale skeleton? It's happening in Cambridge. Researchers at the University of  #Cambridge want to ‘reverse a growing apathy towards  #biodiversity loss’. The world’s third oldest...

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Can AI Improve Marketing?

Can AI Improve Marketing?

Mar 21, 2024

Thank you for a great night in Stormont House, Belfast. The answer is 'Yes!' but with caution. It needs to be checked. What a fascinating evening with great Q&A session at the end and talks from Peter McReynolds MLA, Lydia McClelland and Christine Watson.  ...

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Marketing Communications 8th ed Released!

Marketing Communications 8th ed Released!

Mar 21, 2024

Best-selling Marketing Communications - Integrating online and offline, customer engagement and digital technologies, 8th edition is released! Enjoy this best-selling updated 8th edition - packed with new material, keeping abreast with AI, AR, VR, MR, MA and other...

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AI Today, Tomorrow and How To Save Our World – Mo Gawdat

AI Today, Tomorrow and How To Save Our World – Mo Gawdat

Oct 18, 2023

AI presents many opportunities and threats to businesses, organisations, governments, nations and of course, the human species.  AI can be used for good or for bad. AI has many advantages and disadvantages. AI advantages include: Solving hunger, diseases, environment...

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Will ChatGPT + ChatBots + Avatars Make Us Immortal?

Will ChatGPT + ChatBots + Avatars Make Us Immortal?

Mar 10, 2023

Can AI Make You Immortal? We’ve grappled with mortality since time began. ‘This struggle has given rise to religions that have dominated human culture for millennia and been central to philosophies  that have shaped civilisations.’ (Marr 2023). Well here comes a...

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