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Insights & Inspiration
Hi, I'm Paul Smith and this site is dedicated to
helping you improve your marketing and fulfil
your business vision.

About You

About Me

Boosting results is most satisfying. It’s as simple as that. I thoroughly enjoy new challenges, whether a a small creative business, a global renewable energy company or a government body. My client list is diverse and client comments are refreshing. You can see what clients say about either my consultancy, mentoring & workshops or my books and CDs. Alternatively my bio will give you an overview. If you prefer, feel free to email me paul@prsmith.org
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About the Future

Change is accelerating blah blah…
In this category-less, borderless hypercompetitive market place, change is accelerating. The old value chain is being picked off by overseas specialists seamlessly linked to new partners, effectively creating new value networks.

Those that ignore it will die
Web 2.0 is here. Those that ignore it will die. ‘It is so huge, it’s the biggest change sine the industrial revolution’ reported Business Week way back in June 2005. The Economist had already reported ‘Companies that don’t understand digital communities will die’ in April 2005. And now Web 3.0 is coming.

Sitting on a customer service time-bomb
Technology advances, while many organisations move further away from their customers - with poorly designed web sites, queues for automated telephone services. We are sitting on a customer service time bomb.

Golden opportunity
We are also sitting on a golden opportunity to deliver better customer services, better marketing and build long lasting relationships with customers who have not yet consolidated their choice of suppliers. There is a window of opportunity to get it right - and create competitive advantage from long lasting relationships.

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You’ll find helpful tips and ideas as well as my books and DVDs and SOSTAC® Planning System, as well as information on my workshops, seminars, mentoring & consulting services. Watch world gurus videos in the Wall Of Fame, see some immediate action Tips From The Top or contemplate in the Reflections & Projections section. Or take the test and assess your colleagues’ marketing knowledge with the 60 Second Embarassment Quiz. Please do let me have any feedback on the site.

I aim to reduce your work load, boost your marketing and increase your organisation’s results.

Why put off boosting your results? Contact me now +44 (0)20 8567 4659 or email me
paul@prsmith.org

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FREE DOWNLOAD: Chapter 1 of my new book:
Marketing Communications: Integrating Offline and Online with Social Media

Why marketing will never be the same again; The revolution has started;
The customer service time bomb; Hyper-Competition; The Ladder Of Engagement
And much more...

CLICK HERE TO DOWNLOAD YOUR FREE CHAPTER (pdf)


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