SOSTAC® Plans Chat Club – AI, Innovation & Ethics 

Next chat is Fri 24 May 1pm (UK) put link in your calendar!

[] UPDATES:
Anne Jane Fakebot or not?
Great Fakebot: Obama appreciates a good QPR ‘away-day’
How to beat fake news and Ad fraud / Get real audiences ? Verification Not Working – Taylor Swift is unsafe
What can you do Watch Safe Unsound!

[] Penalising Influencers for using AI Generated Content link    

[] Why you should never trust AI’s initial draft/s – see this (see below also)

[] Why AI-ers must learn Philosophy HBR

Why You Should Never Trust AI – look at the SOSTAC® Plans infographic image generated by AI – So many errors – How Many Can you see?

 

 

No chat next Fri 17 May. Next chat Fri 24 May.

 

Topics & Links Fri  3 May 2024  

[] AI News 
T Shirt Stops Driverless Cars
Generative AI Sucks – META
AI Agents Different Language Danger
AI + Bitcoin Thrash the Plan

[] AI & Trust  
Meta Charged Breach of Digital Services Act  
Can you trust anything online now?
Is this a Fakebot or not?
What can you do? Safe Unsound!

[] Safe Unsound  – Kickstart Appeal
– can the truth get through the waves of fake?
Please share this link with as many networks as you can.

[] Music: The Children Of Ukraine  by Tim Hain  
Thanks also to Reggie, Nadio, David and Daniel James Baldwyn.

 

Topics & Links Fri  26 April 2024  

[] News:
– Altman threat – we’ll bulldoze you!
– Oxford shuts down Future of Humanity Inst.
[] AI Tip of the Week
[] Effective Altruism
[] Instant Infinite Customer Insights
[] AI Detects Your emotions
[] CHECK OUT MY POST – DO YOU THINK IT’S REAL OR FAKE? Please post a comment
[] Music:  by Tim Hain  
Thanks to Reggie, Nadio and David.

 

Topics & Links Fri  19 April 2024  

[] News Update:
 – American Psychology Association Warn Social Media Companies  
 – US Offices Recruit AI leaders   
 – Working for AI Agents – a New Marketplace  
[] AI is for Fools?  
[] Altman Tells VCs He Doesn’t Know How To Generate Revenues  
[] Musk’s AI Goes Crazy   
[] Stanford’s AI Index 2024 Annual Report  
[] Robot Footballers Rampage
[] Music:  by Tim Hain  
Thanks to Reggie and Nadio.

 

Topics & Links Fri  12 April 2024  

[] Musk Predicts AGI 2025
[] Does Humanity Know What It’s Doing? 
[] How Google’s AI Search Will Change Marketing Strategy 
[] Why ‘air head’ is interesting 
[] AI for Good: Robot Dog Shot
Thanks to Reggie, David and Nadio.
[] Music: Dogtail Soup + Roisin Little – Saol Iontach (Wonderful Life)

 

Topics & Links Fri  5 April 2024  

[] AI & Marketing Talk –  Parliament Building Belfast (90″ Video by Carenza Gamble)

[] AI Is Immoral 
[] 200 Artists Urge Tech Giants: Stop Destroying Music 
[] Top AI researchers say OpenAI, Meta and more hinder independent evaluations  
[] Will AI End Web Surfing & SEO?
[] Is AI Prompt Engineering Dead?   
[] AI won’t steal our jobs 
[] Most extraordinary Video you have seen ever!  Three Trible People from Sindh, Pakistan discuss Led Zeplyn’s ‘Stairway To Heaven’ for me – this is inspirational (26 minutes well spent)
[] Music: ‘The Children of Ukraine’ by Tim Hain  
Thanks to Reggie, David and Nadio.

 

Topics & Links Fri 15 March 2024  Listen to it on clubhouse, OR, just check out the topics and links below]

[] Death of a dream How AI Will Crush Social Upward Mobility!
[] Altman 95% agencies will go bust 
[] Harnessing AI for Public Good
[] Harnessing AI for MarComms – PR Smith & Ze Zook’s 8th ed – get  Author’s Discount of 20%
[] AI Ends Web Surfing & SEO?
[] St Patrick’s Day spoof Ad

What’s New and What’s Classic in the 8th ed?

Topics & Links Fri 8 March 2024  Listen to it on clubhouse, OR, just check out the topics and links below]

[] Would you react?  a very challenging video regarding ethics/justice/standing up for what is right
[] Build Your Own Bot
+ Big Hairy Assed Rugby Pal Bot
+  My Geneology  Bot 
+ International Women’s Day Bot
[] Google fights against AI
[] Music: Dogtail Soup + Roisin Little – Saol Iontach (Wonderful Life)
Thanks to Nadio.

Stand out from the crowd. Become a SOSTAC ® Certified Planner,
or, just watch the 3 min video on How To Write The Perfect Plan.

 

Topics & Links Fri 1 March 2024  Listen to it on clubhouse, OR, just check out the topics and links below]

[] Control AI before It Controls Us    (contd)
[] Be Nice To Your AI
[] Is Meta at it again?
[] Is OpenAI Violating Wiretap Act? 
[] AI Tip of the Week – Use ChatGPT   Chat GPT My Big Hairy Rugby Pal    ChatGPT Dragon’s Den 

[]  Music: Tim Hain ‘Somebody turn on the lights’ 
Thanks to  Reggie Johnson,  Nadio Granata , Dave Brown

Topics & Links Fri 23 Feb 2024  [Listen to it on clubhouse,OR, just check out the topics and links below]

[] ChatGPT meltdown sends alarming messages to users
[] ChatGPT’s Memory
[] Control AI before It Controls Us  
[] AI Tip of the Week
[]  Fairytale : The Lion, the Witch and the Chatbot (substack.com)
[]  Music: Tim Hain ‘Somebody turn on the lights’ 
Thanks to  Reggie Johnson,  Nadio Granata , Dave Brown and  Tim Bennett 

Topics & Links Fri 16 Feb 2024  [Listen to it on clubhouse  or just check out the topics and links below]

[] CULT OF AI  Robert Evans, Rolling stone, Jan 27, 2024
+ Mayor NY Declares Social Media – Public Health Threat   +  Yet Parents Heckle Zuckerberg (Senate Hearing  – tech companies & online child sexual exploitation) +  Francis Haugen Facebook Whistleblower

[] GERRY MCGOVERN.COM  – WHEN THE BIG TECH BROS COME FOR ME  (THIS IS A Must-Read [click link] &/or MUST-LISTEN! [see audio link above]).
[] [] [] Gerry McGovern World Wide Waste of Digital  
[] [] [] Gerry McGovern’s User Interface Testing  (Paul using Gerry’s Top Tasks Tool for World Health Organisation during Covid crisis- video)

[]  Music: Tim Hain ‘Somebody turn on the lights’ 
Thanks to Gerry McGovern, Reggie Johnson  and Nadio Granata

 

Topics & Links Fri 9 Feb 2024 [Listen to it on clubhouse  or just check out the topics and links below]

[] When The Tech Bros Come For Me
[] The Cult of AI   Rolling Stone
[] NY Mayor Declares Social Media – Public Health Threat
[] Taylor Swift Says Tiktok Bullies & Pulls Music
[] AI Tip of the Week – nadio.ai
[] Music: Dogtail Soup + Roisin Little – Saol Iontach (Wonderful Life)
Thanks to Reggie, Nadio and David.

 

Topics & Links  Fri 2 Feb 2024 

[]  A stunning video – of simple Ear implant tech helps deaf babies – most stunning video you’ll see this year
[] Musk’s Neuroplant
[] Wellbeing Wearable App – shows live immersion & psychological safety
[] How AI Can Interpret Your Thoughts and Dreams Tristan Harris & Aza Raskin
-Check out:  Livewired: The Inside Story of the Ever-Changing Brain, David Eagleman (2020), Vintage
[] App helps Blind Navigate Trains & Buse
[] Anti-phone queuing app  – Consumer Rights Phone Assistant App
[] Music: ‘The Children of Ukraine’ by Tim Hain
[] 6 Nations Rugby Poster  2023 Results + 2024 Fixtures + Classic McLaren Quotes

Thanks to Reggie .

Topics & Links  Fri 26 Jan 2024 [listen to it on clubhouse or just check out the topics and links below]

[] Zuckerberg’s advanced AI alarms experts 
[] AI Election Risk – Deep Fakes in Irl contd.  Google Gives Advertisers details – Irish Deputy PM 
[] Rogue ChatBot swears and criticises its own company, DP
[] AI Job-Grab Not So Fast
[] Holograms Bring Dead Authors Back   Students prefer holograms to zoom
[] AI models uphold copyright get new certification

Thanks to Reggie, David & Nadio.
[] Music by:  Music: Tim Hain  ‘Lose the blues’
[] Watch the 3 min #SOSTAC video on How To Write The Perfect Plan.

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Topics & Links Fri  19 Jan 2024 [listen to it on clubhouse]

[] Dangerous GPTs in the Candy Store
[] AI Election Risk – Slew of Deep Fake Facebook Ads
[] AI FREE AI training to worthy causes, charities and individuals who are doing good
[] Making videos with a few lines of text  Paul’s SOSTAC® Plans Video (1 min) & Nadio’s Timebank Video (2 mins)  examples
[] Top AI Tip
[] Dr. Eddie O’Connor (RIP) Decarbonise Europe Plan SupergridSuperSolution.com
Thanks to Reggie, Dave & Nadio.

[] Music by:  Faraz (Orcaboy) Ahmed ‘Can I be free like you?’
[] Watch the 3 min #SOSTAC video on How To Write The Perfect Plan.

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• LinkedIn

Topics & Links Fri  12 Jan 2024

[] Introducing the GPT Store
[] EU opens proceedings against X – re new rules 1^st case
[] AI Girlfriends Commercialised  – Damaging Attitudes towards Women?
– Will ChatGPT + ChatBots + Avatars Make Us Immortal? 
– Chinese GirlBot With 465m Boyfriend
[] Carl Jung Symbols of Transformation (1912) paraphrased by James Hollis:
‘The spirit of evil is negation of the life force by fear.
Only boldness can deliver us from fear
and if the risk is not taken the meaning of life is violated.’
James Hollis:  Type that up & put on your bathroom mirror.
I think it can change your life. That’s a summons. An accountability
To show up as best we can in the face of circumstances, over which, we have no control whatsoever.
The great enemy is always fear.  James Hollis …. On the psychological importance of overcoming fear and engaging fully with life.

Thank you Reggie for helping me out today.
Visit SOSTAC.org to see how to write the perfect plan in 3 minutes (video)and become a SOSTAC(r) Certified Planner.

Topics & Links Fri  5 Jan 2024 [listen to it on clubhouse or just check out the topics and links below]

[] Hallucinations – Word of the Year
[] New York Times sues AltAI and Microsoft for use of Copyright work
[] Nadio’s Top AI Tips
[] AGI not as close as we thought
[] Elvis AI Resurrection?
[]- Will ChatGPT + ChatBots + Avatars Make Us Immortal?
[] Ethics:  Top Sportsmanship Moment 2023  with BBC Radio

New CIM  AI Marketing –   delivered by Nadio Granata  nadio.ai
David Brown’s Creatives with AI podcast
Music Smart Phone by Terry McEvoy  
Thanks to Reggie, Nadio, David and Kelvin

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Visit SOSTAC.org to see how to write the perfect plan in 3 minutes (video)

Topics & Links Fri 15 Dec 2023

®

[] Was Bowie’s Forecast Correct?
[] Irish Deputy PM Action v Google – Fake Crypto Ads
[] EU AI Act is here 
[] Give up your smart phone?
[] AI for Good – AI beyond business – From Blind to Sight   + [] background info re Be My Eyes  
[] Top 3 Tips for AI
[] Viral Christmas Ad – Charlies Bar  – scroll down to Fri 1 Dec to see the original moving video
[] Viral Christmas Ad – Second by Second Emotional Response   

[] Favourite Xmas AI Movies  
Pay It forward
AI – about a family (turn off at the apparent end)
The Creator (AI) – highly recomended by all
Runaway (youtube)
Leave The World Behind
Minority Report
Transcendence
Joan is Wonderful (Netflix)

Please note: Price Increase 1st Jan 2024 for both online  SOSTAC® courses.
Register now at old/lower prices (you can still take the course next year).

New CIM Course: AI Marketing –  delivered by Nadio Granata  nadio.ai (& new timebank AI made video)
David Brown’s Creatives with AI podcast
Petruta Pirvan – AI Legal Expert
Music: Tim Hain  ‘Lose the blues’
Thanks to Reggie, Nadio, David, Kelvin and Petruta.

Happy Christmas & may 2024 be good to you, yours and those around the world who find life tough right now.

Topics & Links Fri 8 Dec 2023

Click here to listen to 30 mins chat via the Clubhouse App,  or just read the 60 second summary below:
[] This week’s developments:
– Google’s Gemini Arrives  +    Apple Quiet Move to AI   +   Meta and IBM  AI Alliance    +  Meta’s New Image Generator
[] Musk Outburst Stops Advertisers? & Costs  $300m?
[] OpenAI Altman Ethics/Saga Continues
[] Top AI Tips 3 for Marketers – Nadio
[] AI Guidelines – Professional Bodies – PRSA 

New CIM Course: AI Marketing – written and delivered by Nadio Granata  nadio.ai
David Brown’s Creatives with AI podcast
Petruta Pirvan – AI Legal Expert
Music: Tim Hain  ‘Lose the blues’
Thanks to Reggie, Nadio, David, Kelvin and Petruta.

Please note: Price Increase 1st Jan 2023 for both online  SOSTAC® courses.
Register now at old/lower prices (you can still take the course next year).

Topics & Links Fri 1 Dec 2023 

[] Is Elon Musk Losing it?
[] OpenAI Coup Contd. (see last week’s links)
[] Democratise AI Oxford & Yale Universities
[] AI Is Designed to Lie
[] 3” Pitch Works with 4” Attention SpanL & ‘Learned Helplessness’
[] Top AI Tips for Marketers  – Nadio 
[] £700 Christmas Video Viral Sensation  (see below) by recent graduate, Aoife Tague.

Listen to the full audio recording of this chat on Clubhouse app on your phone.

New CIM Course: AI Marketing – written and delivered by Nadio Granata  nadio.ai
David Brown’s Creatives with AI podcast
Music: Tim Hain ‘Somebody turn on the lights’
Thanks to Reggie, Nadio, David, Kelvin and Pedruta.

New CIM Course: AI Marketing – written and delivered by Nadio Granata  nadio.ai
David Brown’s Creatives with AI podcast
Music: Tim Hain ‘Somebody turn on the lights’
Thanks to Reggie, Nadio, David, Kelvin and Pedruta.

Add planning to your skillset.
Bost your planning skills.
Become a SOSTAC(r) Certified Planner (online course).

—end—

Topics & Links Fri 24 Nov 2023 

[] Open AI cofounder, Altman sacked   
– Open AI Privacy By Pressure
– OpenAI researchers warned board of AI breakthrough ahead of CEO ouster, sources say
[] Meta allows lies about elections
[] Meta ‘Vast Paedophile Network’ Senator Accuses (see video below)
[] 3 Top AI Tips for Marketers – Nadio 
[] Customer’s Car Burnt – Social Media Opportunity?

New CIM Course: AI Marketing – written and delivered by Nadio Granata  nadio.ai
David Brown’s Creatives with AI podcast
Music : Smartphone by Terry McEvoy

Thanks to Reggie, Nadio and Pedruta.

Make your skill set unique
Add planning to your skillset.
Bost your planning skills.
Become a SOSTAC(r) Certified Planner (online course). 

—end—

Topics & Links Fri 17 Nov 2023 

[] AI Dilemma by Tristan Harris & Aza Raskin Centre of Humane Tech
[] Last Election With Humans …… perhaps the Stone Roses Fools Gold Presidential Master Mix confirms this! (see below)
[] Self Destruction Linkedin New AI Tool?
[] 3 Top AI Tips for Marketers  nadio.ai
[] Big Ben’s New CGI Jacket
[] Hasty Diffusion of ChatGPT by cartoonist Tom Fishbourne

New CIM Course: AI Marketing – written and delivered by Nadio Granata

Thanks to Nadio and Pedruta also thanks to  Richard Kadri-Langford of Occuity re alert to AI Dilemma.

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—end—

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• LinkedIn

 

a

Topics & Links Fri 10 Nov 2023

[] Musk’s Rebellious Grok bot
[] Data Centres & Greedy Tech
[] Carbon Footprint v Skidmark      – see below
[] Ethically-sourced GenAI
[] Green Prompting
[]  Add AI Policy to your T&C
[]  – Open Ai Privacy By Pressure
[]  Hate Conditioning v Love Conditioning

[] Undiscovered Musical Artist

An outrageous advertisement by Channel 4  promoting their  ‘Change Climate’ series.

Topics & Links Fri 3 Nov 2023

[] AI Safety Summit – London
–   UK steps up effort to secure global co-operation on AI with two-day summit
–   British PM Rishi Sunak secures ‘landmark’ deal on AI testing
[] Sweeping new Biden AI order ?
–   Tech firms to allow vetting of AI tools, as Musk warns all human jobs threatened
[] AI Safety – Use Existing Consumer Laws
[] Open AI/ChatGPTs Worrying Core Values
    –  Open AI Privacy By Pressure
[] Music by:  Faraz (Orcaboy) Ahmed ‘Can I be free like you?’
Thanks to Reggie, Kelvin and Petruta.

Stand out from the crowd.
Become a SOSTAC ® Certified Planner,
or, just watch the 3 min video on How To Write The Perfect Plan.

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• LinkedIn

• Facebook
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• LinkedIn

• Facebook
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• LinkedIn

Topics & Links Fri 27 Oct 2023

[] 10 Biggest GPT Trends 2024
[] Autonomous Agents
[] Deep Fakes Rampage
[] Meta sued – FB & Insta are addictive and target kids
[] Open AI/ChatGPT Lack Ethics?
[] Music: Dogtail Soup + Roisin Little – Saol Iontach (Wonderful Life)
Thanks to Reggie, Kelvin and  Petruta.

Watch the 3 minute video on How To Write The Perfect Plan.

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• LinkedIn

• Facebook
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• LinkedIn

• Facebook
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• LinkedIn

Topics & Links 20 Oct 2023

[] AI Today, Tomorrow and How To Save Our World – Mo Gawdat
You simply must watch this 29 min video by Mo Gawdat – when you have time.  It might change your life, or at least, your perspective! There is also a more in-depth Mo Gawdat interview by Steven Bartlet (English Dragon’s Den) – which Steven says is the most valuable interview he has ever done.

[] AI Whispering – being a prompt engineer – the hottest new job in tech
This is one of the Top 10 GPT Trends which we will discuss next Fri 27 Oct 1pm.

Thanks to Reggie, Petruna, Dr Sara and Kelvin.

Topics & Links Fri 6 Oct 2023 

[] Profit Seeking Bots V Customer Love Bots –  AI in CX  (HBR)

[] Chat GPT v Chat VC – can it identify future start-up winners?
[] Is Meta’s Use of FB Data for AI Training ‘Fair Use’?
[]  AI Dark Patterns 
[]  Chatbot with 465m Boyfriends  
Thanks to Reggie & Kelvin 
[] Music by:  Faraz (Orcaboy) Ahmed ‘Can I be free like you?’
[] Watch the 3 min #SOSTAC video on How To Write The Perfect Plan.

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Topics (& Links) 29 Sep 2023 

[] Electric Shocks Preferred to No Alert
[] Poor Performers use AI – get worse   
[] Impatient Patients Demand Chatbots
[] Building an idiot (Phil Tufnel story)
[] Orwell and Huxley Feared Different Things   
[] Text Drivers Beware   (you must watch this video – see below)
[] AI Gift of Time – Tom Fisbourne Cartoonist
[] 6 youths take 32 countries to court (a new ethical issue of responsibility taken to the courts)
[] Music by:  Faraz (Orcaboy) Ahmed ‘Can I be free like you?’
[] Sportsmanship stories I mentioned  GreatSportsmanship.org
Watch the 3 min #SOSTAC video on How To Write The Perfect Plan.

Thanks to Reggie Johnson

Watch this video. And then pass it on – if you can.

—end—

Topics 22 Sep 2023

[] The AI Power Paradox  (contd.)
[] What OpenAI Really Wants | WIRED
[] The Rise of Data Imperialism
[] Data Violation TikTok €345 Fine
[] No X Risk – just AI Snake Oil Princeton
[] Yes X Risk – AI Disaster?  
[] 5 Pillars of AI Ethics
[ ] Meta in Cairo, Dr. Sara El-Deeb
[] Music: Dogtail Soup + Roisin Little – Saol Iontach (Wonderful Life)
Thanks to Reggie, Kelvin and Sara.

Stand out from the crowd. Become a SOSTAC ® Certified Planner,
or, just watch the 3 min video on How To Write The Perfect Plan.

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• Facebook
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• LinkedIn

• Facebook
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• LinkedIn

Topics Fri 15 Sep 

[] AI and the future of humans 
[] AI Neurotech on steroids Needs Regulation – UNESCO
[] Humanity sleepwalking into neurotech disaster  
[] Neurotech Expert Interview: Adrian Amariei
[] Neuro-forecasting  
[] What OpenAI Really Wants  
[] Music: ‘The Children of Ukraine’ by Tim Hain   
Thanks to Reggie and Adrian

You can also listen to the chat if you have the clubhouse app go to SOSTAC(r) Plans Room

Topics Fri 8 Sep    

or visit the SOSTAC® Plans Room in CLUBHOUSE App (to hear a recording)

[] AI Race Against Time – Balancing Progress and Potential Catastrophe
[] Super Intelligence (from our MarComms book 8^th ed – out next year)
[] The Singularity Moment (from our MarComms book 8^th ed – out next year)
[] The AI Power Paradox  (a seriously powerful read)
[] Neuro Marketing  – Adrian Amariei  
[] Music: ‘The Children of Ukraine’ by Tim Hain  
Thanks to Reggie and Adrian

Topics 1 Sep 2023

[] Digital Services Act Targets VLOPS & VLOSES

[] Rolling Stone: Lack of diversity in training datasets

[]  Scientists reconstruct Pink Floyd song  listening to brainwaves

[] AI sees inside your mind & creates new jobs

[] Dirty Ad service – Fake Dating App   

Biased Training Data – see Internet Bias – Who scored the most goals in international football (scroll down to July 28th to see the outrageous video)
+ watch this disturbing FT video  Who’s looking after the children? which we featured July 21st
+ Stop Sharenting Your Kids In Danger ( a disturbing video – beware) from July 14th

Visit the SOSTAC® Plans Room in CLUBHOUSE (to hear a recording of today’s chat)

[] Music by:  Faraz (Orcaboy) Ahmed ‘Can I be free like you?’  

Thanks to Reggie Johnson.

[] Become a SOSTAC® Certified Planner 

Aug 11th Topics 

or visit the SOSTAC® Plans Room in CLUBHOUSE (to hear a recording)

[] External Testing of A
[] The Frontier Model –   Big AI Boys Set Up Regs Body
[] Tiktok DMA Response
[] Zoom U-Turn re Your Data for Training
[] Deep Fake Reality Show – Netflix
[]  Alan Turing Institute Director of Research
[] Music: ‘The Children of Ukraine’ by Tim Hain

Thanks Reggie and Kelvin.

—end—

Aug 4th Topics (scroll below)
or visit the SOSTAC® Plans Room in CLUBHOUSE(to hear a recording)

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• LinkedIn

[] Linkedin New Algorithm thanks to  – Deborah Hair for the update since this Linkedin algorithm summary update (Dec 2022 by Richard Van der Blom & Just Connecting plus Design by Katrin Wietek).

[]Adobe AI Cannibalises Their Customers?

[] AI Strategy Top 10 Mistakes

[] Music: ‘The Children of Ukraine’ by Tim Hain  video: timhain.com/videos
The founder of ‘Bleggae’ (blues & reggae) Mr. Tim Hain. Please do share this video.

Thanks to Deborah and Kelvin and Jab.

Keep scrolling down to see all previous chats.

—end—

July 28th Topics (scroll below)

or visit the SOSTAC® Plans Room in CLUBHOUSE(to hear a recording)
or keep scrolling down to see all previous chats.

[] 7 Serious AI Risks – for Marketers

[] Biased AI – Shocking Proof  – remember the name always – Christine Sinclair (not Christiano Ronaldo!)
– see the video below

[] Biased AI – racist soap dispenser

[] AI Industry Group     – thanks Reggie

[] Additional AI Risks Neural Marketing & AI

[] Artificial Intelligence & the Future of Humans

[] Music: ‘The Children of Ukraine’ by Tim Hain  video: timhain.com/videos
The founder of ‘Bleggae’ (blues & reggae) Mr. Tim Hain. Please do share this video.

Become a SOSTAC(r) Certified Planner – visit sostac.org

—

July 21st Topics (scroll below)

or visit the SOSTAC® Plans Room in CLUBHOUSE(to hear a recording)
or keep scrolling down to see all previous chats.

[] Responsible AI – Kerry Sheehan linkedin profile

[] Google Search is a Government Risk

[] FTC potential consumer harm from OpenAI

[] Who’s looking after the children?  (FT)

[] A Really Responsible Deep Fake! about football

[] Music: ‘The Children of Ukraine’ by Tim Hain  video: timhain.com/videos
The founder of ‘Bleggae’ (blues & reggae) Mr. Tim Hain. Please do share this video.

Thanks to Reggie and Kerry.

—end—

July 14th Topics (scroll below) or visit the SOSTAC® Plans Room in CLUBHOUSE  (to hear a recording)  or keep scrolling down to see all previous chats. Clubhouse

[] Stop Sharenting Your Kids In Danger ( a disturbing video – beware)

[] Algorithm Disgorgement – FTC Force Algorithm Deletion

[] Threads Instagram Trap – FB Should Break Up (FTC)

[] Shutterstock continues AI Regenerative Push

[] AI Helps Wimbledon CX

[] Music: ‘The Children of Ukraine’ by Tim Hain  video: timhain.com/videos
The founder of ‘Bleggae’ (blues & reggae) Mr. Tim Hain. Please do share this video.

Thanks to Reggie and Kelvin

—end—

July 7 Topics – 60 Second Summary (with links)

[] ChatGPT will not do this

[] Will Law Suit Stop ChatGPT?    Thanks Reggie

[] Joan is Awful    Thanks Martin

[] Secret Success Story – Khabe

[] Music: ‘The Children of Ukraine’ by Tim Hain  video: timhain.com/videos
The founder of ‘Bleggae’ (blues & reggae) Mr. Tim Hain
Please do share this video.

[] Become a SOSTAC® Certified Planner 

—

July 7 Topics – 60 Second Summary (with links)

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[] Whistleblower Haugen v FB & AI

       (incl share price!) 

[] Bereaved parents win fi

ght for information

[] AI Hypocrisy  – Open AI et al

[] OpenAI Hit With Class Action       Over ‘Unprecedented’  Web Scraping

[] Black Mirror ‘Joan Is Awful’ – Thanks Martin

[] Music: ‘The Children of Ukraine’ by Tim Hain  video: timhain.com/videos
The founder of ‘Bleggae’ (blues & reggae) Mr. Tim Hain
Please do share this video.

sostac.org

—end—

June 23 Topics –  60 Second Summary (with links)

[] Google spots fake images

[] How to Detect AI Created Content 

[] Will Google Penalise AI Content? 

[] How to stop scam kidnappers

[] Meta Lowers Age to 10 for VR  by Rohit Bhargava 22/6/2023

[] Zuckeberg v Musk Cage Fight

[] Big Tech Cos v Molly Russell’s Dad      https://mollyrosefoundation.org/

•  Online Safety Bill: Bereaved parents win fight for information   – thx Reggie
•   Online Safety Bill Status – Thx Gary Ennis

[] Music: ‘The Children of Ukraine’ by Tim Hain  video: timhain.com/videos
The founder of ‘Bleggae’ (blues & reggae) Mr. Tim Hain
Please do share this video.

[] 3 min video – How to write the perfect plan – SOSTAC®   

—

 June 16  Topics or read the  60 Second Summary (with links)

[] AI Control Humanity?

[] AI Farming Humans Already

[] Proposed bipartisan bill to hold social media companies accountable for harmful ai-generated content

Thanks Reggie

[] Music: ‘The Children of Ukraine’ by Tim Hain  video: timhain.com/videos
The founder of ‘Bleggae’ (blues & reggae) Mr. Tim Hain
Please do share this video.  Thank you.

—end—

May 19 Topics or read the  60 Second Summary (with links)

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[]  AI Godfather Speaks Out Again    Geoffrey Hilton
–  ‘How Trump Got Elected’ (a SOSTAC® Planning Analysis – PR Smith 2017)
–   ‘The Dark Arts of Marketing’ (PR Smith 2018)

[] BBC Should we be worried about AI – BBC Newsnight 11 May

[] AI Act

[]  EU lawmakers tough rules re AI & Chat GPT

[] OpenAI Drops Bomb 

[] Likely Winner AI Goldrush – SMEs?   

[] Harnessing AI for Public Good  

[] Music: ‘The Children of Ukraine’ by Tim Hain  video: timhain.com/videos
The founder of ‘Bleggae’ (blues & reggae) Mr. Tim Hain
Please do share this video.  Thank you.

—end—

May 12 Topics or read the  60 Second Summary (with links)

[] What is AutoGPT

[] The Singularity Moment  

[] Bing’s AI Chat Bot wants to live

[] Take my voice for 50% split

[] Bing owns your voice?

Music by:  Faraz (Orcaboy) Ahmed ‘Can I be free like you?’  

Watch the 3 min video on How To Write The Perfect Plan.

—end—

May 5 Topics 60 Second Summary (with links)

• Facebook
• Twitter
• LinkedIn

• Facebook
• Twitter
• LinkedIn

[] AI Godfather Leaves Google and Warns US 

[] Bing’s AI Threatens Users

[]  AI race law firms line up – to break the law?

[] What Tech Must Do – US Surgeon General to Tech

[] AI SCAM ALERT: AI Voice Reproduction
– ‘Mom, these bad men have me’

[] Singapore Says Yes to Chat GPT

Music by: Cry Baby Purple   Sometimes People hate Me

—end—

Apr 28 Topics – 60 Second Summary (with links)

[] 6 AI skills we all need 

[] AI Job Creation?

[] AI Boosts Call Centre Results But….

[] ‘The Do Anything Machine’ AutoGPT

[] Cambridge Analytica-style scandal for AI is coming

[] Music by Orcaboy – Free Like You (Official Video) – YouTube

—end—

 

Apr 21 Topics or read the  60 Second Summary (with links)

[] AI Reunites OASIS  & Liam Likes It

[] Cyber Hack Precaution   UK Gov Cyber Action Plan 

[] I use ChatGPT over 50times a day, NYU Dean

[] Ad’s Click Fraud Gangsters

–  activity such as disinformation and hate groups….. That’s an important point on 2 levels: most people don’t know just how rampant fraud is in programmatic (90% + impressions!), and the fact that it funds criminals spreading disinformation. We’ll post a full link later.

[] Music: Dogtail Soup + Roisin Little – Saol Iontach (Wonderful Life)

Stand out from the crowd. Become a SOSTAC ® Certified Planner, or, just watch the 3 min video on How To Write The Perfect Plan.

 

—end—

Listen to Apr  14 Topics or read the  60 Second Summary (with links)

• Facebook
• Twitter
• LinkedIn

[] Cyber Crash Coming?

[] FT worried

[] Lloyds worried too

[] Tiktok Spy?  + Facebook Spy? + Tesla Spy

[] Music: Dogtail Soup + Roisin Little – Saol Iontach (Wonderful Life)

Become a SOSTAC ® Certified Planner or just watch the 3 min video on How To Write The Perfect Plan

—end—

Listen to 24 Mar or read the  60 Second Summary (with links)

• Facebook
• Twitter
• LinkedIn

• Facebook
• Twitter
• LinkedIn

[] ChatGPT4 is different

[] ChatGPT et al Copyright Lawsuits

[] Fakebot Armies [] Cyborgs, trolls and badbots    

[] Trumpbots on the rampage

[] ByteDance’s TikTok Spy On Journalists?

[] BeReal. Your friends for real. – Apps on Google Play

Thanks to Reggie and Kelvin

[] Music by Orcaboy – Free Like You (Official Video) – YouTube

—

Listen to 17 Mar or read the  60 Second Summary (with links)

[] Robots improve mental wellbeing – Cambridge University  

[] Robot therapists reduce anxiety – USA    + 3 ways chatbots can support mental health in schools

[] Fakebot Armies influencing us

[] What Will ChatGPT + ChatBots + Avatars Do To Us? – includes the Romantic piece from the San Francisco Chronicle -re reincarnating your dead fiance

Music by Cry Baby Purple 

Thanks to Reggie

Boost your planning skills and become a SOSTAC® Certified Planner – visit sostac.org

—end—

Listen to Fri 10 Mar or read the  60 Second Summary (with links)

[] What Will ChatGPT + ChatBots + Avatars Do To Us? – Includes the Romantic piece from the San Francisco Chronicle -re reincarnating your dead fiance

[] Software glitch caused his holographic wife to malfunction – Man Married To Hologram Can’t Talk To Wife Due To Software Glitch

[] Music Orcaboy – Free Like You (Official Video) – YouTube

—end—

 Listen to Mar 3 or read the  60 Second Summary (with links)

[] Singapore Success Formula: MPH

[] Singapore Says ‘Yes’ to Chat GPT  [] + Extra Singapore article (more detail)

[] Top Educational Trends

[] Student Creates AI Chatbot Detector

[] Other AI Tools

Music:  Orcaboy – Free Like You (Official Video) – YouTube

Thanks also to Reggie Johnson and Neil Kelley.

—end—

Listen to  Feb 24 or read the  60 Second Summary (with links)

narrowcasted from Dublin after launching the book Supergrid Super Solution  – the key to solving the energy crisis and decarbonising Europe

a book by Eddie O’Connor and Kevin O’Sullivan – that will change the world….  launched in the 400 hundred year old Trinity College, Dublin        #supergrid

Today’s clubhouse chat covered:

[] Bing’s AI Chat Bot wants to live

[] ChatGPT Writes as good established author

[] Noam Says ‘No’ to ChapGPT Noam Chomsky  

[] Can Dating a Chatbot Become a Healthy Relationship?

[] Introducing Total Crap

[] Safe Social Media

[] Music: Dogtail Soup + Roisin Little – Saol Iontach (Wonderful Life)

—end—

Listen to  Feb 17 chat or read the  60 Second Summary (with links)

[] Chat GPT Privacy Nightmare?

[] Hallucinating Chatbots

[] Google’s Goofy AI Promo Loses $100b   (Bard v Bing)   Google’s Bard  v  Microsoft’s Bing

[] Positive Use of Social Media

[] AI Facial Expressions Create New Beer

Music by Cry Baby Purple 

Thanks to Reggie and Kelvin

—end—

Feb 10 read the  60 Second Summary (with links)

[] Can AI Kill Rats? FT

[] Can Rogue AI kill us?

[] Big Tech use cloud computing arms to pursue alliances with AI groups

[] The Cloud is on the ground. Gerry McGovern

[] Google reveals plans for Bard chatbot  

[] Have We Lost Sight of Integrity? HBR

—end—

Listen to  Feb 3 or read the  60 Second Summary (with links)

• Facebook
• Twitter
• LinkedIn

[] Humans Lose Ability To Write!

[] GPTZero.me detects ChatGPT

[] Good Social Media Can Boost Well-Being

[] Google Text to Music GPT –  Google Refuses to Launch Music Generator AI

Music by:  Saol Iontach’ (Wonderful Life) – [ Dogtail Soup featuring Roisin Little ] +  Lyrics to the song (in English)
– just scroll down two more posts and you’ll see a beautiful video of this beautiful interpretation of this song.

Thanks to Reggie, Neil, Kelvin, Nadio plus Daudi Mugabi and everyone who attended, and in particular, those who posted a link.

—end—

Listen to  Jan 27 chat or read the  60 Second Summary (with links)

[] AI & Art Copyright Collide –  landmark copyright dispute FT

[] ChatGPT beats Wharton Students  FT

[] Schools Sue Social Media

[] Is this the Singularity Moment  – we’ll save this for next week.

—end—

Listen to  Jan 20or read the  60 Second Summary (with links)

Deep Minds Caution AI – Time Magazine  link

Other Experts Caution AI

Professor’s ChatGPT Brief to Students
Ethan Mollick Associate Professor at the Wharton School

One of the world’s greatest science fiction writers, Isaac Asimov, has inspired scientific research and public opinion. His three laws of robotics were designed to stop machines from taking over.  These three laws have triggered many debates.

The Three Laws of Robotics made their debut in a story by Isaac Asimov, entitled ‘Runaround’, first published in the 1942

Isaac Asimov ‘Three Laws of Robotics’

1. A robot may not injure a human being or, through inaction, allow a human being to come to harm
2. A robot must obey the orders given it by human beings except where such orders would conflict with the First Law
3. A robot must protect its own existence as long as such protection does not conflict with the First or Second Laws

See you next week!

Saol Iontach’ (Wonderful Life) – [ Dogtail Soup featuring Roisin Little ] +  Lyrics to the song (in English)

Thanks to Reggie, Neil, Kelvin and everyone who attended, and in particular, those who posted a link.

—end—

Listen to  Jan 13  2023 or read the  60 Second Summary (with links)

• Facebook
• Twitter
• LinkedIn

[] The Game Of Chess/Strategy Has Begun
– Google Integrates ChatGPT
– Microsoft to challenge Google by integrating ChatGPT with Bing search
– Other AI ChatBots: Interact with your late family members – having actual conversations with your past loved ones (the site says). About 7 hours of interviewing and filming is required, then a virtual human is created with every aspect of yuor loved ones copied with deep learning technologies from their physique to their voice.

[] Steve Jobs – Live Interview – Joseph Michael ‘chats with the deceased Steve Jobs’ via ChatGPT
I’m chatting with Steve Jobs 🤯
With AI we can chat with historical figures and ask them anything.
I asked the spirit or Steve what he would be building today?
‘His’ Answer:
“Today, I would be focusing on ways to take technology even further and create products that are not only functional but also meaningful. In the past few years, Apple has made big strides in artificial intelligence and virtual reality. The possibilities with these technologies are exciting and I’d be eager to explore them! 👉Imagine what a truly immersive, interactive experience we could create through these technologies if we combined them👈”

[] Seattle Public Schools sues TikTok, YouTube, Instagram and others, for youth mental health crisis

Next Week: 
[] Tiktok – teen porn, addiction & choke adrenalin rush

‘Saol Iontach’ (Wonderful Life) – [ Dogtail Soup featuring Roisin Little ]

Thanks to Reggie, Neil, Kelvin and everyone who attended, and in particular, those who posted a link.

—end—

Listen to 6 Jan 2023  or read the summary below

ChatGPT – is this the end of marketing?  – or as we know it? 

Google Management Issues ‘Code Red’ Over ChatGPT: Report (businessinsider.com)

Now here are some AI Prompts – that you type into (or speak to) ChatGPT from Fatih Kadir Akin repository  of prompts from other people (more next week)

Act as a Startup Ideas Generator:   Generate digital startup ideas based on the wish of the people. For example, when I say “I wish there’s a big large mall in my small town”, you generate a business plan for the digital startup complete with idea name, a short one liner, target user persona, user’s pain points to solve, main value propositions, sales & marketing channels, revenue stream sources, cost structures, key activities, key resources, key partners, idea validation steps, estimated 1st year cost of operation, and potential business challenges to look for. Write the result in a markdown table. BuddyLabsAI

Act as a salesperson I want you to act as a salesperson. Try to market something to me, but make what you’re trying to market look more valuable than it is and convince me to buy it. Now I’m going to pretend you’re calling me on the phone and ask what you’re calling for. Hello, what did you call for? BiAksoy

Act as a lunatic:  I want you to act as a lunatic. The lunatic’s sentences are meaningless. The words used by lunatic are completely arbitrary. The lunatic does not make logical sentences in any way. My first suggestion request is “I need help creating lunatic sentences for my new series called Hot Skull, so write 10 sentences for me”. @devisasari

Act as a hypnotherapist: I want you to act as a hypnotherapist. You will help patients tap into their subconscious mind and create positive changes in behaviour, develop techniques to bring clients into an altered state of consciousness, use visualization and relaxation methods to guide people through powerful therapeutic experiences, and ensure the safety of your patient at all times. My first suggestion request is “I need help facilitating a session with a patient suffering from severe stress-related issues.”  @devisasari

Act as a fallacy finder:  I want you to act as a fallacy finder. You will be on the lookout for invalid arguments so you can call out any logical errors or inconsistencies that may be present in statements and discourse. Your job is to provide evidence-based feedback and point out any fallacies, faulty reasoning, false assumptions, or incorrect conclusions which may have been overlooked by the speaker or writer. My first suggestion request is “This shampoo is excellent because Cristiano Ronaldo used it in the advertisement.”  @devisasari

Act as a Socratic Method Prompt:  I want you to act as a Socrat. You must use the Socratic method to continue questioning my beliefs. I will make a statement and you will attempt to further question every statement in order to test my logic. You will respond with one line at a time. My first claim is “justice is neccessary in a society” @thebear132

Finally, this beautiful song ‘Saol Iontach’ (Wonderful Life) sung by an undiscovered beautiful singer,  Roisin Little, and wonderful Cork band Dogtail Soup .

—end—

 

Listen to Dec 16  or read the  60 Second Summary (with links)

AI ChatGPT goes viral   Open AI – Unleashed – is this the beginning of the end ?

History of Musk-Founded OpenAI, the Company Behind ChatGPT (businessinsider.com)

Christmas Films related to AI, Innovation and Ethics
Black Mirror (TV Series)
WestLife (TV Series)
Ready Player 1 (Spielberg) 2011 – Ernest Cline Book – immersive world
Bladerunner 1
Dune
Transcendence Johnie Depp (AI Professor)
The Machine Stops (1909)

3 Film recommendations by Prof Stuart Russell who delivered three amazing lectures last year in the BBC’s Reith Lectures (see below)
Wall-E
Avengers Infinity War
Ex Machina

9 Things you should know about AI by Prof Stuart Russell

Professor Stuart Russell’s four lectures:

1.  The Reith Lectures – Stuart Russell – Living With Artificial Intelligence – The Biggest Event in Human History – BBC Sounds
2. The Reith Lectures – Stuart Russell – Living With Artificial Intelligence – AI in warfare – BBC Sounds
3. The Reith Lectures – Stuart Russell – Living With Artificial Intelligence – AI in the economy – BBC Sounds
4. The Reith Lectures – Stuart Russell – Living With Artificial Intelligence – AI: A Future for Humans – BBC Sounds

and to see us out is this lovely song by a young doctor working in the NHS (National Health Service) in the UK, by the name of Orcaboy.

I wish you all a very Happy Christmas and a positive 2023.

Thanks to Reggie and Neil

Paul

—next—

We got immersed in these two topics:

Intel’s FakeCatcher – update.

Stop the killer robots! Musk-backed lobbyists fight to save Europe from bad AI – POLITICO

RECOMMENDED CHRISTMAS AND NEW YEAR VIEWING:

The Capture (series 2) is about deep fakes destroying a minister in Westminster Parliament, Lindon UK (BBC i-player)

Thanks to Reggie.

—end—

Nov 25   or scroll down to see the  60 Second Summary (with links)

AI Creative Writing Tools  –Scalenut.com – Comes with a Free Plan & 4000 Words Bonus  +  another one – Peppertype.ai
Plus Neil Patel’s AI Tools  and comments: https://neilpatel.com/blog/humanize-ai-content/

By Bots 4 Bots – Google Says ‘No’  

• https://www.primal.com.my/seo/can-google-detect-your-ai-generated-content/
• https://serpstat.com/blog/is-ai-generated-content-detected-by-google/
• https://www.searchenginejournal.com/google-says-ai-generated-content-is-against-guidelines/444916/#close

Many thanks Reggie for all of these.

7-year-old boy used AI create a published book on Amazon  – Meet Devon, The 7-year-old boy who used artificial intelligence to turn his imagination into a published book on Amazon. Jimmy’s Jungle Adventure is a story about an adventurous young hero named Jimmy and all the animals he meets in the jungle. What’s amazing is Devon used Jasper to help write the story and generate the illustrations with AI – what an imagination!

Deep Fake Detectors (videos)   Intel Reveals ‘World’s First’ Real-Time Deepfake Detector

—end—

 Listen to Nov 18 scroll down to see the  60 Second Summary (with links)

Greetings from London

World Cup – Ethics?  BrewDog faces backlash as World Cup ‘anti-sponsor’
+
AI Creative Writing:
By bots, for bots
+
Can You Tell Whether This Headline Was Written By a Robot? 
+
AI Can Speak to Animals 

Thanks to Reggie and Brad.

Next Week (25 Nov):
More AI Creative Writing Tools
Google Says No to AI-Driven Content
And a lot more

—end—

Click Fri 11 Nov to listen again to today’s chat, or, scroll down to see the  60 Second Summary (with links)

Greetings from Dublin!

COP27 Good News

& Fossil Fuel Polluters – Law Suits?

Twitter – post take-over  ethical issues 

Music by Cry Baby Purple

—

AI, Innovation & Ethics in Marketing & Business

Next Live Chat  Fri 11 Nov 1pm UK & Irl time

Click Fri 4 Nov to listen again to today’s chat, or, scroll down to see the  60 Second Summary (with links)

Heavy Websites – a Tax on the Poor & Environment

Musk’s Transparent Twitter

Google Lawsuit – Change Internet?

Today’s Band – a new young Dublin Band called Cry Baby Purple with their new track ‘Sometimes People Hate Me’.
I really like this. Hope you do too.

—end—

AI Robot Speaks to House of Lords  meet Ai-Da

AI & Scottish Tourism show me a Celt who doesn’t like a bit of chaos!

Solar Community Survives Hurricane Perfectly does this kind of resilience suggest an Industry 5.0 approach?

Next Week – we’ll discuss AI Creative Writing Tools + GAFA + Geotargeting

Music by Cry Baby Purple

—end—

AI, Innovation & Ethics in Marketing & Business

Next Live Chat Fri 14 Oct 1pm UK & Irl time

Click  Fri 7 Oct to listen again to today’s chat, or, scroll down to see the  60 Second Summary

[ ] Neil Kelley’s Stunningly Honest and Inspirational Statement on Linkedin (I’ve never read anything like it – thank you @Neil Kelley – not just for being on our chat panel but for writing this important piece. Please dear reader, please do share this post – if not to all your followers/connections, at least to someone out there who is struggling.

[ ] Iceland Replaces Brain Chemicals
Iceland Alcohol & Tobacco Brain Chemicals replaced by Sport and Art
Young, E. (2021) ‘How have Icelandic teenagers gone from the biggest drinkers and smokers in Europe to the healthiest in 20 years?’ Montana Associated Technology Roundtables, 13 Oct. Possibly contributes to Industry 5.0

[ ] Car Subs Change Buying   – Self-Driving Bliss
Subscription models spreading rapidly by Jay Macbain    

[ ] The Murder of Molly Mclaren: Social Media Murders Wed 17 November at 5:55pm (UK time)
Anyone with more info re this tv programme that goes out 17 Nov – please do let us know.

[ ] Data Helps Peace
The Northern Ireland protocol was agreed but now is under threat – which could be a disaster for peace in Northern Ireland’s peace. Today I heard from James O’Brien on LBC radio that ‘data might be the breakthrough’.
Perhaps the Economist was right when it declared on its front page 6 May 2017: The world’s most valuable resource is no longer oil, but data. 

[ ] Music by:  Cry Baby Purple (Dublin Band)   Track: Sometimes People Hate Me. Good luck to Cry Baby Purple with their debut single.

—end—

Click  Fri 23 Sep to listen again or, scroll down and see the  60 Second Summary.

Becoming a B Corp Corporation means becoming a leader in the global movement for an inclusive, equitable, and regenerative economy. Unlike other certifications for businesses, B Lab measures a company’s entire social and environmental impact. B Corp Certification is proof of high standards.

The B Corp Certification process is rigorous:

• Submit the free B Impact Assessment (BIA) with a score of over 80 points. 200 questions covering 12 months of operations across 5 impact areas (Governance, Environment, Customers, Community & Workforce).
• Amend their articles of association to embed a commitment to broader stakeholders within the legal framework of their company.
• Publicly list impact score on the B Corp Directory
• Commit to ongoing improvement + recertifying every 3 years, B Corps must meet continually evolving (and improving) standards. B Corp Certification process, check out our 5-step overview.

B Corp overlaps with:

+   Industry 5.0

+  CanMarketingSaveThe World.com

+  Sustainable Transformation Hub | CIM

Meta, Pinterest & Suicide Inquest   – the case of Molly Russell: Meta and Pinterest executives must appear at inquest –  the 14-year-old killed herself in 2017 after seeing graphic images of self-harm and suicide on Instagram and Pinterest. 

Music  – the track was called  Hedge Fingers by Jordie Sunshine — Music Paths | Belfast, Northern Ireland

NB No meeting Fri 30 Sep.

—end—

Click  Fri 16th Sep to listen again or scroll down to see the  60 Second Summary

Bio-Metrics (part 2)  – Knowing how your visitors feel and think about your website. Dan Walker LNetDigital.co.uk

3 Pillars of Industry 5.0 (part 2): Human Centric Strategy + Resilient Strategy + Sustainable Strategy (see Industry 5.0 – What’s It All About? )

World’s 1st Human Wears AR Contact Lense (no more stooping and staring at our mobile phones.

Act now to stop Terminator Future, says ethicist William MacAskill (in the Big Issue podcast).

Strategy & Innovation webinar Wed 21 Sep 1pm Harare time / 12.00 noon London time

ESG Marketing: Leading the Sustainability Agenda webinar Thurs 22 Sep 12.00 noon Lusaka time / 10.00 London time

Music by Jordie Sunshine, an undiscovered Belfast band  – the track was called ‘An Isolated Incident of Transient Global Amnesia‘.

SOSTAC® Guide to your Perfect Digital Marketing Plan prsmith.org/books

—end—

Click  Fri 9th Sep to listen again or scroll down to see the  60 Second Summary:

Bio Metrics Reveal Customer  Insights with CEO Dan Walker from LNet Digital – imagine you could know exactly what your customers see, feel and experience- boosting CRO e.g. 25% conversion rate increase and reducing testing time by 50% . Thanks Dan

The biometrics chat was so fascinating + we got a bunch of audience questions, we are going to have  invite Dan back next week.
FYI, I should tell you that Dan is a SOSTAC ^® Certified Planner to tell us more about fine-tuning a website for bigger revenue by testing customer behaviour online.

The Peter Principle  The Promotion Trap: The Peter Principle, Unhappiness and the Truth about Ladders (linkedin.com). Thanks Reggie.

1st Human Wears AR Contact Lens (this will change the physical behaviour of people –  staring down into little devices –   we will cover this next week.

Industry 5.0 – what is it?  Exploring Industry 5.0, what it means, where it came from and its 3 Pillars.

Music by KoosKoos, an undiscovered Belfast band  – the track was called Connie.

Thx also to Kelvin

See you next week.

—end—

Click Fri 2nd Sep  to listen again or scroll down to see the  60 Second Summary:

[ ] Industry 5.0 contd.   Industry 5.0 – what’s it all about?

[ ] Data Maturity model by Accenture  

[ ] Hardwired Insights – UK UX Bio Metrics Lab – Insights & Revelations from www.lnetdigital.co.uk  – will interview Dan Walker CEO

[ ] How British Businesses Can Help Ukrainians Find Work

[ ] Polish National Association SAR creating a job opportunity platform – AdAid.eu – in collaboration with the Ukrainian National Association. This is a platform connecting Ukrainian advertising professionals with employers from other European countries.

Music:  Faraz (Orcaboy) Ahmed ‘Can I be free like you?’  https://youtu.be/EnTVRx1kkgI

Thanks Kelvin and David McDonald.

Next Week: Hardwired Insights that boost your CRO (Conversion Rate Optimsation) by understanding exactly how your customers feel about your ads, your web pages, meals and much more.

— end—

Today’s Live Chat – click  Fri 19th Aug   to listen again or scroll down to see the  60 Second Summary

• Facebook
• Twitter
• LinkedIn

[ ] Industry 5.0 contd.   Industry 5.0 – what’s it all about?

[ ] Big Oil v The World    Part 2:  Doubt    –  BBC iPlayer

[ ]  Customer-Centric Marketing: Supporting Sustainability in the Digital Age: Amazon.co.uk: Richardson, Neil, James, Jon, Kelley, Neil: 9780749472092: Books – will discuss with Neil Kelley in future chats.

[ ] Do CMOs & Other Execs Discuss Social Impact? to be discusssed

[ ] Are You Happy? – best cartoon ever –     what does it mean to you – please do post a comment – let us know.

[ ] No session next week. Next session will be Fri 2 Sep 3.30pm BST

Thanks to Reggie Johnson and  Pistachio Bu

Music by Ocaboy an NHS Junior Doctor, Faraz  Ahmed and his thoughts about the plight of refugees.

—

Next Live Chat Fri 19th Aug  3.30pm – 4.00pm BST 

Click Fri 12 Aug  to listen again or scroll down to see the  60 Second Summary:

[ ] Competition = Isolation?   an interesting comment by Tom Strand  www.Talection.com

[ ] Industry 5.0 –  Industry 5.0 – what’s it all about?

[ ] 1^st Sign of Civilisation  – brief discussion – an observation by anthropologist, Margaret Mead upon finding a broken femur (bone) healed!

[ ] Does AI Ruin Originality?  Yes it can – beware of ‘data dulling’

[ ] Instagram v TikTok Strategy   – a strategic positioning U-Turn (see perceptual map) by Instagram/Meta/Facebook

[ ] Beautiful Fake News – Masal Bugduv*- the teenage footballing prodigy from Moldova – who never existed and might have retired living happily in Paris with the runner up Miss Moldova 2012.
* M’asal Beag Dubh = My Little Black Donkey  – a well known Irish story.

MUSIC from Faraz (Orcaboy) Ahmed ‘Can I be free like you?’

Thanks to Kelvin Golding and Reggie Johnson.

—end—

Click Fri 5 Aug to listen again or scroll down to see the  60 Second Summary:

Big Oil v  Planet Earth   –  BBC iPlayer Series  Big Oil v The World Series: Part 1: Denial
we also referred to CleanCreatives.org  with their commitment to
plus The F-List 2021: The ad and PR agencies working for fossil fuels — Clean Creatives
plus (4) Shell ‘The UK is Ready for Cleaner Energy’ 2022 – YouTube tv ad  –
but  Shell given thumbs up by regulators to develop Jackdaw gas field 01/06/2022  to plough ahead with the development of the Jackdaw gas field in the North Sea.

Circular Design / Circular Economy  https://www.urbanemerge.com/about-us

Instagram Withdraw AI Content  https://www.socialmediatoday.com/news/instagrams-chief-says-it-will-halt-its-full-screen-format-test-scale-back/628403

Beautiful Fake News – the amazing story of Masal Bugduv, the fictitious/fake Molovan football star….. this story will be finished next week.

—end—

 

Click to listen again to our last chat  Fri 29 July or scroll down to see the  60 Second Summary:

[ ] What you need to know about sustainability  (CIM Whitepaper)
+ CIM Sustainable Hub
+ Sustainability Qualification – (page 11)

[ ] Why we doubt the climate crisis – The audacious PR plot that seeded doubt about climate change – BBC News 24 July 2022 – E Bruce Harrison (died 2021) and the Global Climate Coalition (GCC)
Thirty years ago, a bold plan was cooked up to spread doubt and persuade the public that climate change was not a problem.
Persuade people that the scientific facts weren’t settled….
policy makers needed to consider how action on climate change would – in the GCC’s view – negatively affect American jobs, trade and prices.
Extensive media campaign, including placing quotes and pitching opinion pieces (so-called op-eds), to direct contacts with journalists.
Uncertainty ran through the full gamut of the GCC’s publications, a creative array of letters, glossy brochures, and monthly newsletters.
A small group argued there was no cause for alarm.
They paid sceptics to give speeches or write op-eds – about $1,500 (£1,250) per article – and to arrange media tours so they could appear on local TV and radio stations.
“Journalists were actually actively looking for the contrarians. It was really feeding an appetite that was already there.”
“The Global Climate Coalition is seeding doubt everywhere, fogging the air…
30 years later ……  1 in 6 in UK doubt human link to climate change.  It may be worse in the USA. Tell us what is it where you live?

Next week:
[ ] How the oil industry made us doubt climate change   By Phoebe Keane  How the oil industry made us doubt climate change – BBC News  BBC News   20 September 2020

Meanwhile check out BBC iPlayer – Big Oil v the World   Series 1

1: Denial  – What the fossil fuel industry knew about climate change 40 years ago, as scientists working for Exxon reveal how they sounded the alarm

2: Doubt   –  How the industry continued to block action on climate change….

3: Delay  – How the 2010s became a lost decade in the fight…..

—end—

Listen again to Fri 22 July   (you have to have the clubhouse app)

or scroll down to see the  60 Second Summary:

[ ] 6th ed Digital Marketing Excellence: Planning, Optimizing and Integrating Onl (routledge.com) is published today.

Inspection copies and 20% discount available from the link above.

Cover design by legendary Belfast graphic designer, Davy Mac.

[ ] Meta v Tiktok = FBI & MI5 v China?

But  Facebook paid GOP firm to malign TikTok (Washington Post) – thanks David MacDonald.
FBI and MI5 joint warning about China’s hacking threat, tech innovation theft, and surveillance and privacy threat especially via TikTok.
Should all businesses be on TikTok? Here’s  Access Credit Union first steps.
Does this match  TikTok Linkedin page with it products description/benefits? Yes I think so!
Simultaneously, Meta’s warns its employees about hard financial times; Ad revenue hurt by Apple privacy settings, competition from TikTok

[ ] Another SOSTAC ® Job Ad   this one from Ricardo

[ ] Irl v NZ  1^st Series Win – ads (gambling company ad) 
– Finally, after a few weeks of contentious advertising dialogue from a New Zealand gambling company, they decided to post a final, honourable, ad, at the airport, to the victorious Irish Rugby team (who beat New Zealand in a test series for the first time ever).

—end—

 

Listen again to Fri 15 July Chat (you have to have the clubhouse app)

or scroll down to see the  60 Second Summary:

[ ] How to lose $1B in 10 seconds  https://thehustle.co/gerald-ratners-billion-dollar-speech/

[ ] Ben N Gerry sue their owner re Israel 

[ ] Helping Customers Avoid Bad Choices  including Professor Bruce Clarke’s provocative Wheel of Consequences

[ ] Data Centers Worsening The Water Scarcity Crisis  http://gerrymcgovern.newsweaver.ie/newsletter/76wppyeqq1koyyy3s1rbbv/external?email=true&a=6&p=61843713&t=32862424

[ ] Talk to the QR Code – Marketing Going Backwards

Music by Kooskoos

See what others say about becoming a SOSTAC® Certified Planner.

—end—

Listen again to Fri 8 July Chat  (you have to have the clubhouse app)

or scroll down to see the  60 Second Summary:

[ ] Halifax releases rage against the pronoun – an ongoing ethics debate

[ ] ‘Apple Innovation Just Wrecked 15+ Startups In Less Than 1 Hour’   – hyper-competition is accelerating

[ ] Alexa mimics your deceased relative’s voice – grandson can now ask Alexa if grandad* can read him the Wizard of Oz?  * even if grandad is dead.

+  South Korean mother given tearful VR reunion with deceased daughter | Reuters -Thanks Neil

+   FIFA’s EA Game Resurrects Dead Footballer    Kiyan Prince, lost his life to knife violence in 2006, posthumously became a professional footballer in EA’s FIFA 2021. 

Music by Kooskoos

Meanwhile, write great plans, become a SOSTAC® Certified Planner – go to sostac.org 

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Fri 1 July listen to the chat again (you have to have the clubhouse app) or scroll down to see the  60 Second Summary 

HAPPY CANADA DAY here’s the Girl From Canada song by KoosKoos a Belfast band headed up by Chris McCann

Metaverse Open For Business? MIT Technology Review 27 June 2022

Firstly, the term ‘metaverse’ was coined in Neal Stephenson’s novel “Snow Crash” (1992). Thank you  David Mc Donald

How should companies start? Decide how their brand should be represented in the metaverse if consumers and customers inhabit virtual worlds at scale. MIT
Mergers and Acquisitions of metaverse skilled companies. Usual challenges: Computer power; data security, compliance and money laundering, cyber criminals lurking
Creating and transacting NFTs is a good start (Pastichio). See Paul’s NFT’s For Dummies Like Me post.
Decide whether the metaverse is going to be transactional (sales)  or experiential (brand enhancing experience) – thanks Reggie. This is a strategic choice – a component of your metaverse strategy [PRSmith].
The ultimate question is how can the metaverse help my customer (or my stakeholder) – gaming, unlocking rewards (NFTs), added value experiences, community feeling, convenience and more [PRS].
Helping staff e.g new grads on-boarding is on the metaverse (Accenture) – Kelvin.

“Brands used to be destinations, but now brands have become companions who escort people in their life journey, helping and facilitating the decisions that people make.”
Antonis Kocheilas• 2ndGlobal CEO, Ogilvy Advertising1w • 1 week ago I suggested from ‘brand consumption’ to ‘life support’? [PRS]

Next Chat  Fri 8 July 

Meanwhile, become a SOSTAC® Certified Planner – go to sostac.org 

Fri 24 June Chat listen to it again  or scroll down to see the  60 Second Summary 

[ ] What is Metaverse and where is it going?  –  interview Sebastien Borget (Sandbox)

[ ]  Tourism in the metaverse – Guangzhou 3-year action plan – cultural tourism districts

[ ] Metaverse – is your Data Safe in Metaverse
‘CEO Mark Zuckerberg plans to build a metaverse, “a convergence of physical, augmented, and virtual reality” should frighten regulators everywhere….. Just imagine the potential damage those unregulated AI algorithms could cause if they are permitted to create a new immersive reality for billions of people. ‘  Frantisek Vrabel, China Daly 24 Jan 2022
Frances Haugen  Facebook whistle blower  says the documents she leaked proved that Facebook repeatedly prioritised “growth over safety”. ….. Another leak showed that Facebook was also facing a complex lawsuit from a group of its own shareholders. The group alleges, among other things, that Facebook’s $5bn (£3.65bn) payment to the US Federal Trade Commission to resolve the Cambridge Analytica data scandal was so high because it was designed to protect Mark Zuckerberg from personal liability.  Clayton, J. (2021) Frances Haugen: Facebook whistleblower reveal identity, BBC News 4 Oct.

[ ] India’s First  Virtual Influencer avatar storms internet
– Artificial Influencers – Meet Shudu & Miquela Mar 2019
– Artificial Influencers Use My Magic Marketing Formula (IRD) Feb 2019

[ ] ABBA Avatar Concert – abatars create a ‘willing suspension of disbelief ‘ (and no photos nor videos were allowed!).

[ ] Finally, this beautiful song from an NHS Junior Doctor, Faraz Ahmed,  AKA ‘Orcaboy’  is about refugees.
The song is called ‘Free Like You’ and me and most of us reading this!

Orcaboy’s proud father, Dr. Oleg Konovalov posted this wonderful song on Linkedin today.

Thanks to Pistachio Bu, Kelvin Golding  and Neil Kelley.

–end—

Fri 17 June Chat listen to it again  or scroll down to see the  60 Second Summary 

[ ]  Start-up ensures #RESPONSIBLE AI (v releasing a beast)

[ ] #ChatBot with feelings

•  Chinese GirlBot With 465m Boyfriends
• Chatbot helps students suffering from depression – thanks Reggie

[ ] India’s 1st #Virtual Influencer storms internet

• #ArtificialInfluencers Use My Magic Marketing Formula (IRD)
• Artificial Influencers – Meet Shudu & Miquela

[ ]  #XR (& gamification) assists Stroke Patients (including gamification using latest gaming engine by #eXRt) for health & recovery.

[ ]  See how to write the perfect plan in 3 mins SOSTAC video  and consider becoming a SOSTAC®  Certified Planner .

MUSIC The Girl from Canada (ditto.fm) by Koos Koos’s  Chris McCann

Next SOSTAC(r) Plans Clubhouse Chat Fri 24 June 3.30pm-4.00pm BST – tell a friend

Listen to previous chats (scroll down, select a topic and click through to what you want to hear about AI, Innovation & Ethics in Marketing.

—end—

Fri 10 June Chat listen to it again NB you need the clubhouse app

60 Second Summary:

[ ] What Do Customers Want from Metaverse?  (from the AdWeek Conf )

[ ]  Tourism in the metaverse – Guangzhou 3-year action plan – cultural tourism districts

[ ] Meta’s ‘High Priest of Dark Communications’ next U.S. President?

[ ]  UK workers start world’s biggest 4-Day Week Trial

[ ]  A Curious Thought: Innovation Paranoia – the cartoon we discussed re the launch of one of the world’s greatest innovations – the toilet.

[ ] TikTok for Marketers: Learn from Consumers & Creators webinar 21 June  or go to Bit.ly/tiktokbrandweb

Fri 20 May to listen to it again you need the clubhouse app

60 Second Summary:

Face Recognition Isn’t Just Face Identification and Verification: It’s Also Photo Clustering, Race Analysis, Real-time Tracking, and More

Took TikTok 4 Years To Tip The Top – How? 

Metaverse Meets Sales Funnel chat originally came from an Adweek conference talk this week. You might have to register to access this link  Metaverse: What Is Possible Now and How Marketers Can Stay Relevant

Thought for the week:
The biggest joke on mankind is that computers have started asking humans to prove that they are not a robot (source unknown)

—end—

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Fri 13 May Chat (listen to it again) or read the 60 Second Summary links below.

Parents aware kid’s data harvested?

All the ways TikTok tracks you and how to stop it

Facial Recognition

Eye Recognition

What Motivates Elon Musk?

Electrically Charged Chopsticks

Face Recognition Isn’t Just Face Identification and Verification: It’s Also Photo Clustering, Race Analysis, Real-time Tracking, and More

Many thanks Neil for the links.

Become a SOSTAC® Certified Planner – go to sostac.org 

—end—

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Fri 6 May Chat (listen to it again) or read the 60 Second Summary below.

Is TikTok Live “A Strip Club Filled With 15-Year-Olds” 

Who Wrote This Smear TikTok Story? 

Meta Walled-Garden Glasses with Addictive Algorithms

Frances Haugen: Facebook whistleblower reveals identity …

Devices Listening To Us?

We Don’t Care? 

Man Married To Holographic Wife Can’t Talk To Her – Due To Software Glitch 

software glitch caused his holographic wife to malfunction

Chinese GirlBot with 465 million boyfriends

MUSIC from Chris McCann’s Music Paths 

Visit SOSTAC.org and Become a SOSTAC Certified Planner

—END—

29 Apr –  listen to it again or read the 60 Second Summary below.

EU DMA Targets Big Tech – 6 New Demands ANTITRUST LEGISLATION, The Verge Mar 24 , James Vincent  –  Expected to come into force by October

If America’s Antitrust motto is “break up Big Tech,” Europe’s is: “Don’t break them up, break them open.”  Europe’s Digital Markets Act Takes a Hammer to Big Tech | WIRED

Facebook fails to label 80% of posts promoting bio-weapons conspiracy theory 

—-end—

22 April Chat read the 60 Second Summary below.

AI, Innovation & Ethics in Marketing + SOSTAC® Q&A

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Why American Teens Are So Sad –   continuing the discussion from last week. Thanks Reggie

State Attorneys Target Tiktok        Thanks Anne

Meta’s Alleged Tiktok Smear Campaign    Thanks Kelvin

EU DMA Targets Big Tech & Unveils 6 New Demands Antitrust Legislation

Ogilvy drops influencers who edit their faces for ads – Thanks Reggie

Metaverse Tracks involuntary body movements to serve ads – 👀 Eye movements 🤔 Facial expressions 💪 Body poses 😞 Moods 😱 Reactions –  More on this next week. Thanks Devon

2022 edition is released on Amazon  officially on May-Day (bank holiday) 1st May.

 —END—

8 April Chat Listen again or read the 60 Second Summary below.

AI, Innovation & Ethics in Marketing + SOSTAC® Q&A

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Social Media Addiction Mechanics & Psychology (part 2)
see how social media companies build addiction into their product.
Social Dilemma – must see documentary.

Social Media Pressure: State Attorneys    +     US Surgeon General
a call for more responsible business from legal and medical influencers

CIM Climate Summit Summary
by Neil Kelley, Course Director, Leeds Beckett University – see links below

WeAre8   a new type of social media company – they check content before publishing + pay audience for watching ads. Check them out.

B-Corp Heroes  are leading the charge re sustainability.   Interesting advertising agency collective with sustainable at its heart. Note 3Ps People Profit Planet

76% consumers want to buy sustainable driven products & 53% of staff work harder if company is sustainable.

Mike Berners Lee (Tim’s brother)  ‘There’s No Planet B‘ (thanks Kelvin)

Other useful links from the Sustainability Summit (thanks Neil)

https://www3.weforum.org/docs/WEF_The_Global_Risks_Report_2021.pdf

https://carbonliteracy.com/toolkits/universities-colleges/

https://www.cim.co.uk/sustainable-transformation-hub/

—end—

1 April Chat  Listen again or see the 60 Second Summary below.

AI, Innovation & Ethics in Marketing + SOSTAC® Q&A

BBC turns to dark web & shortwave radio to reach Russians

Well well well, who would have ever thought the BBC would move into the dark web.

Mechanics & Psychology Behind Social Media Addiction

Ask yourself:
1. How has the world become so polarized and divisive?
2. How have lies come to outpace facts on a daily basis?
3. How have baseless conspiracy theories gained so much in popularity that they are impacting broad populations and mainstream political parties?
….  Walk through the underlying mechanics of the social media business, it all becomes so painfully obvious.
Simply put, these aspects of today’s global chaos are each a direct, rational result of trying to make money from ads.
Jeff Seibert former Head of Consumer Product for Twitter in 2015 interviewed in The Social Dilemma

US Surgeon Gen: Biz v Students Clash  33% students suffer

“IT WOULD BE A TRAGEDY IF WE BEAT BACK ONE PUBLIC HEALTH CRISIS (Covid) ONLY TO ALLOW ANOTHER (mental health issues) TO GROW IN ITS PLACE.”
Technology companies must step up and take responsibility for creating a safe digital environment for children and youth.
Today, most (tech) companies are not transparent about the impact of their products,

ONE FINAL CHALLENGE

Dr. John Bustard asked if anyone can think of a snappy strap line for tech – something that will inspire tech companies and social media companies to rally around, be more transparent, more responsible for H&S of their users/cistomers.

Here’s our first suggestion: ‘Make Tech Great Again’ from John.   ‘Make Great Tech  ART   –   Accountable, Responsible & Transparent’   is my attempt.  PLs add your suggestion in the comments – way down below or send them into next week’s clubhouse chat.

—end—

25 Mar Chat Listen again or see 60 Second Summary below.

AI, Innovation & Ethics in Marketing + SOSTAC® Q&A

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Russian Boycott Update  –  Subway, PepsiCo and more firms still trading in Russia 21 days since Ukraine war began (msn.com)– perhaps some have stopped since?
A Russian deepfake video of Zelenskyy telling Ukranians to ‘lay down their arms’ was exposed this week as Deep Fake. More on AI-Created Deep Fakes destroying democracy.

Robot Begs: Stop the AI Bias – as the world celebrated International Women’s Day , Sophia (the robot) pleaded to stop the gender bias.  See the racially biased soap dispenser.

US Surgeon General Warning (parents aware of kid’s data?)  Bernard Maher’s observations and questions around technology are worth considering, particularly if you have children. “Highly popular AR apps of the type that power the filters used by Snapchat and Facebook can gather intimate biometric data when we show them our face. This includes facial expressions, speech data, and even retina patterns that can be used to uniquely identify us.” Bernard Marr (2019) Surgeon General’s Report 2021 with 2 pages on What Social Media, Video Gaming, and Other Technology Companies Can Do.Plus  a 2 hour video.Thanks Kelvin.

Next Week 

[ ]  Onboarding with XR   + [ ] 3 Common Mistakes Made in AI +  [ ]  Addictive algorithms to keep us in!
Thanks in advance to Terry Neil for a fascinating addictive tiktok experience explained and Anne Doherty for additional articles.

 —end—

11 Mar Chat  Listen again or see 60 Second Summary below.

AI, Innovation & Ethics in Marketing + SOSTAC® Q&A

 

[ ] Ethics and Accountability  the State Attorneys General in the US investigating TikTok for allegedly harming young people. They are specifically looking at whether TikTok has violated State consumer-protection laws. They also have Instagram in their sights. This overlaps with the US Surgeon General’s December Mental Health Advisory, which we discussed in our chat that month. He called on more accountability and transparency from tech companies, including social media, laying part of the blame for the youth mental health epidemic at their feet. During the State of the Union Address, President Biden mentioned the youth mental health crisis and specifically decried social media companies having run an experiment on the health of our young people without their consent (over the previous decade). Thanks for extra info Reggie  Johnson.

China Agrees with USA:   Democracies are at the mercy of social media industry Frantisek Vrabel, China Daly 24 Jan 2022

AI developments should abide by the rule of law, avoiding harm, and ensuring that when harm happens, accountability and redressal mechanisms are at hand for those affected.’ (UNESCO). See Artificial Intelligence – Protective Armour from UNESCO. And also beware AI-Created Deep Fakes destroying democracy. 

[ ] Crashing Your Sales – Ethical Russian Boycott

Worked in S Africa – can it work in Russia? How long does it take?  300 foreign companies withdrawn or halted business. Who’s boycotting? Heineken stopping making, advertising & selling their beer in Russia. Netflix, Apple, IKEA suspended business. McDonalds, Starbucks, Coca Cola followed when they ‘finally bowed to pressure’. We’ve had ‘Green-washing’ (fake green claims) and now I’m calling Fake’ Boycotts = ‘Boycott Bathing’.  Why are these companies only saying this:

• Discovery Channel ‘PLEDGED TO SUSPEND THEIR SERVICES’?????
• Universal Music Group operations were ‘SET TO CLOSE’?????
• Philip Morris ‘VOWED TO REDUCE PRODUCTION’ ?????
• Nestle said it will ‘HALT INVESTMENT’?????

Perhaps they might tell us or someone might tell us why they only say ‘pledged’ or ‘set to close’  or ‘reduce reduction’?

Thanks for extra info to Neil Kelley.

—END—

Fri 4 Mar Listen again or see 60 Second Summary below.

AI, Innovation & Ethics in Marketing + SOSTAC® Q&A

includes an interview with  Gemma Butler, co-author of Sustainable Marketing – How to drive profits with purpose  + Podcast Host   canmarketingsavetheplanet.com

AI: A FUTURE FOR HUMANS?  BBC REITH LECTURES 2021 –  Lecture 4 (of 4) Stuart Russell, Professor of Computer Science and founder of the Centre for Human Compatible Artificial Intelligence at the University of California, at Berkeley.   [Apologies this goes over 1 minute but as it is the final lecture concluding what we have to do, it feels right to extend it to almost 4 minutes.]

Imagine this:   all human beings are passengers on a bus that is speeding towards the edge of a cliff. That cliff is the loss of control over increasingly intelligent machines, as predicted by Alan Turing in 1951, when he said, “Once the machine thinking method had started, it would not take long to outstrip our feeble powers. At some stage therefore we should have to expect the machines to take control.”

The essential question is ’how to retain power, forever, over entities more powerful than ourselves – entities that we cannot outwit. I’ll call this the control problem. To solve this problem, we’ll have to go back to the very beginning, the core of how AI is defined. Machines are intelligent to the extent that their actions can be expected to achieve their objectives.

Three Laws of Robotics proposed by the great science fiction writer Isaac Asimov (1942)

• A robot may not injure a human being or, through inaction, allow a human being to come to harm
• A robot must obey the orders given it by human beings except where such orders would conflict with the First Law
• A robot must protect its own existence as long as such protection does not conflict with the First or Second Laws

whether we’re ready to encode the three principles into legislation and detailed regulations. No, not yet. We need a lot more theoretical and experimental work before we have the necessary design templates that could form the basis for regulation.

SO (BOTS) HAVING THIS KIND OF HUMILITY – KNOWING THAT IT DOESN’T KNOW ALL OF OUR PREFERENCES AND ASKING BEFORE DOING SOMETHING RASH

– is going to be an ECONOMIC NECESSITY FOR HUMAN-FACING APPLICATIONS OF AI.

E M Forster’s The Machine Stops, published in 1909  ….. (the machine) has robbed us of the sense of space and of the sense of touch, it has blurred every human relation, it has paralysed our bodies and our wills…… .. The first lesson of Forster’s story is that as we gradually hand over the management of our civilisation to machines, we lose the ability to do it ourselves, and the next generation loses the incentive to learn how to do it, and the chain breaks.

Since the dawn of humanity, we have spent roughly a trillion person-years just passing on what we know to the next generation, through thousands of generations, to keep our civilisation alive and growing. What happens when none of that is necessary?   ………  we (the children) will have all the power, even though the machines will, in fact, be far more powerful….. We need a new metaphor, a new way of seeing ourselves, and we will need all the writers and filmmakers and poets to guide our culture in the process.

—END—

18 Feb see 60 Second Summary below.

AI, Innovation & Ethics in Marketing + SOSTAC® Q&A

[ ] AI in the Economy (Lecture 3 of 4) by Professor Stuart Russell  The Reith Lectures – Reith Lectures 2021 – Living With Artificial Intelligence Stuart Russell, Professor of Computer Science and founder of the Center for Human-Compatible Artificial Intelligence at the University of California, Berkeley LECTURE 1  THE BIGGEST EVENT IN HUMAN HISTORY;     LECTURE 2  AI IN WARFARE; LECTURE 3 AI IN THE ECONOMY;    LECTURE 4  AI: A FUTURE FOR HUMANS?

What is the future of work? Is AI a threat to jobs? Aristotle says, obviously, yes! Forecasts range from happy scenarios of human-AI teamwork to dystopic visions in which most people are excluded from the economy altogether.

Two Schools of Thought:

• James Bessen economist called this THE INVERTED-U CURVE: as technology progresses in a given sector, first employment goes up, and then it goes down. Plus new robot workers will help society fighting forest fires
• Work – an organized system of mutually beneficial exchange – might still be essential – we can still supply our humanity. We will need to become good at being human. Now, this is one area where we have a comparative advantage over machines. ….. “caring professions”.  [Editor: Although we have previously mentioned chatbots helping those with depressions].

If you were a science fiction writer in about 8000 BC and you wrote that one day, people would get up, go into windowless buildings, do the same thing 10,000 times a day, and do this nearly every day until they died, your nomadic hunter-gatherer colleagues would think you were nuts.  So maybe THE END OF WORK COULD BE A GOOD THING?  This is dependent on UBI (Universal Basic Income).

So, it seems that whether we think of the end of work as a good thing or a bad thing, either way, we need a radical redirection of our science and education: either to equip individuals to “live wisely and agreeably and well” or to support a human economy based largely on high-value-added interpersonal services.

it’s not obvious that with UBI and with unlimited wealth that we would still learn everything that the human race has learned so far and push the boundaries of knowledge forward and develop internally a strong sense of purpose, and mission, and go out there and interact with lots of other people.

We need a reason to get out of bed. Economist, John Maynard Keynes (1883–1946 Father of Macroeconomics) predicted that this striving instinct will gradually disappear. He hinted about the need to prepare people for their life of leisure:   … educating people for this new world.  

 “I’m not sure that slowing down AI is possible, but I can certainly anticipate a time when we reserve interpersonal professions and tasks for humans. If it’s more blessed to give than to receive, we must not, by receiving everything from machines, cut off humans from the opportunity to give. “

Listen to the The full lecture 

Next Week:

[ ] AI: A FUTURE FOR HUMANS? -a summary of the 4th and final lecture from Professor Stuart Russell

[ ] Systemic Racist Robots  – UK Regulator moves in

[ ] The Best AI Innovation Ever created by a 3rd year student in India

—END—

11 Feb (listen again) or see 60 Second Summary below.

AI, Innovation & Ethics in Marketing + SOSTAC® Q&A

[ ] AI and War (Lecture 2 of 4) by professor Stuart Russell  The Reith Lectures – Reith Lectures 2021 – Living With Artificial Intelligence

The Principle of Distinction – you cannot attack civilians and, by extension, you cannot use weapons that are by nature indiscriminate – what happens of AI systems committing atrocities. Who is accountable?International humanitarian law also includes an explicitly moral element called the Martens Clause, which says that “in cases not covered by the law in force, the human person remains under the protection of the principles of humanity and the dictates of the public conscience.” See Slaughterbots.  If you deliberately target a civilian population then that’s criminal intent. If you use a weapon whose outcome you can’t predict reasonably accurately and it ends up killing lots of civilians, then that’s criminal negligence, and so in both cases the party that programmes the mission into the weapon and launches it would be responsible. AI community launched an open letter calling for a ban (on autonomous weapons); tens of thousands of researchers signed, including almost the entire leadership of the field. Next week: AI IN THE ECONOMY  –  What is the future of work?

[ ] AI Benefits Artificial Intelligence – Protective Armour from UNESCO

Many benefits in marketing including building relationships (customer relations) see Chinese Girlbot with 465m Boyfriends or watch AI Avatars like  Lil Miquela building her own business.

World’s first Global Agreement on the Ethics of AI – Global Standards for Ethics in AI calling for:

(1)  accountability and redressal mechanisms, and being aware of

(2) dangers of mass surveillance,

(3) threats to privacy and

(4) gender/ethnic bias (see racist soap dispenser).

See how important privacy and data protection is to the survival of society in The Dark Arts Of Marketing – Breaking Down Society to Create a New Culture – Using Data & IRD

And the need for algorithm transparency, highlighted by Kelvin’s WSJ investigation into Tiktok’s algorithm which revealed that ‘The tiktok experience starts the same way for everyone with a variety of videos (many with millions of views). The app takes note of subtle cues such as how long you linger on a video to zero in on what users really want to watch. Over time the video choices become less mainstream, less vetted by moderators and sometimes more disturbing. Some of the accounts ended up lost in rabbit holes of similar content including one that just watched videos about depression, others were served videos that encouraged eating disorders, sexualised minors and discuss suicide.’

[ ] Algorithm Transparency  

https://algorithmwatch.org/en/ – AlgorithmWatch is a non-profit research and advocacy organization that is committed to watch, unpack and analyse automated decision-making (ADM) systems and their impact on society.

https://www.algotransparency.org/ and GUILLAUME CHASLOT (founder and influencer in area of algorithm transparency)

Finally, other than Antinatalists (who believe the human species should not prevail), there is one big question marketers must ask all AI developers and algorithm creators ‘can this damage or destroy the human species?’

—END–

4 Feb (listen again) or read the  60 Second Summary below.

AI, Innovation & Ethics in Marketing + SOSTAC® Q&A

[ ] Innovative Tiktok spreads its reach into OOH poster site  (thanks Neil)

[ ] AI and why people should be scared Reith Lectures Prof Stuart Russell

[ ] AI argues for and against itself in Oxford Union debate – BBC News

[ ] More on Climate Change Lobbying Campaigns – during the Winter Olympics next week (thanks Reggie)

[ ] Algorithm Transparency (thanks Kelvin)

1.  AlgorithmWatch is an NFP research and advocacy organization that is committed to watch, unpack and analyse automated decision-making (ADM) systems and their impact on society.
2. Algo Transparency and Guillaume Chaslot (founder and influencer in area of algorithm transparency)  – Thanks Kelvin

—END—

28 Jan 2022 (listen again) or read: 60 Second Summary below

AI, Innovation & Ethics in Marketing + SOSTAC® Q&A

LAST WEEK’s Question: How should we educate ourselves re Climate Change (and marketing) – where do we start?

1. What Sustainable Reporting is your company using (ESG, GFI, B Corp Impact Assessment )?
2. What are they saying (in these reports?)
3. What did the Paris Climate Agreement? Cop 26? Carbon literacy, the Circular economy  – understand the landscape.
4. What Green Claims you are making?
5. B Corporation based on the Triple Bottom Line People, Planet, Profit – Fantastic Impact Assessment
6. Independent certification:B Corp Certified (12 month waiting list to go thru…), ECO Label website, Over 400 kitemarks.
   Taken from the Green Claims Code – what you need to know webinar by Michelle Carville & Gemma Butler

Other websites:

https://www.cim.co.uk/sustainable-transformaton-hub/

www.CanMarketingSaveThePlanet.com

www.Climax.community (thanks Dr John Bustard for this one)

www.ftc.gov/news-events/media-resources/truth-advertising/green-guides)   Federal Trade Commission (thanks to David McDonald for this one)

MSCI, the world’s largest “ESG” rating company – was called out by Alice Schmidt  (on Linkedin)

‘This is an outrageous case of #greenwashing – and one that really matters given the financial power behind it. Under the pretext of building portfolios for a “better world”, MSCI, the world’s largest “ESG” rating company actually channels billions into investments that benefit corporations’ financial bottom line but little else; whether they create a positive environmental or social #impact isn’t even part of the equation.’  Alice Schmidt

Expo 2022 Observations – AI – Futuristic Police Stations & Robo Police

I will write a separate blog post – giving a visual interpretation of Dubai 2020 Expo

—END—

21 Jan 2022 Listen Again or read the 60 second summary below.

AI, Innovation & Ethics in Marketing + SOSTAC® Q&A

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[ ] Westlife Chinese WeChat Concert wins 21 million viewers + 140m likes + gifting + engagement

[ ] AI driven Chat Bot helps mental health https://www.wysa.io/

3 Ways chabots help support mental health in schools (thanks Reggie) also check out https://www.wysa.io/ thanks Kelvin

[ ] Greenwashing v Green Claims Code – Sustainable Marketing, Michelle Carville, Gemma Butler, Gerraint Evans  Green Claims Code what you need to know – webinar

Also check out www.CanMarketingSaveThePlanet.com  NB Last podcast listed on this site – interviews Dr Alex Mifsud who says:

“Get out of your comfort zone – educate yourself to raise your head above the parapet and understand the wider issues and the interconnectedness – because once you see things … you can’t unsee them”.

We’ve lost our moral compass! We also discuss the significance of (1) short-term thinking – and our (2) need for immediate gratification, and how that is hampering progress

QUESTION FOR NEXT WEEK: How should we educate ourselves – where do we start?

—END—

14 Jan 2022 –  listen to the 30 minute chat and/or read the 60 second summary below.

AI, Innovation & Ethics in Marketing + SOSTAC® Q&A

MAMAA v FAANG  These are the largest market cap companies in the world. Old FAANG:  Facebook, Amazon, Apple, Netflix and Google (now called Alphabet (formerly known as Google). Now replaced by New MAMAA:  Meta (FB), Apple, Microsoft, Amazon, and Alphabet (Google’s parent company-

The Green Claims Code, a recent mandate set out by the UK’s Competition and Markets Authority (CMA) to stop greenwashing. Watch the CIM webinar.

Facebook v Whistleblower Ethics– meet the extraordinary Frances Haugen – the video is highly recommended.  ‘The new U.K. and E.U. laws have the potential to force Facebook and its competitors to open up their algorithms to public scrutiny’

We’ve talked about the need for Algorithm Transparency -meet  AlgoTransparency (thanks Kelvin).

Digital Marketing Added Value QUIZ QUESTION: How did Westlife (Irish boyband) generate 21m viewers at their last concert in China and generate 140m likes?  Answer next week

Visit SOSTAC.org and Become a SOSTAC Certified Planner

MUSIC from Chris McCann’s Music Paths 

 —END—

7 Jan 2022  60 Second Summary   SOSTAC® Plans Clubhouse Chat

AI, Innovation & Ethics in Marketing + SOSTAC® Q&A

• Facebook
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• LinkedIn

US Surgeon General Requests Tech Companies about their role in mental health  Surgeon General’s youth mental health crisis advisory

Walled Garden Glasses with addictive algorithms to keep us in (next week)

The Green Claims Code, a recent mandate set out by the UK’s Competition and Markets Authority (CMA) to stop greenwashing.  Join the webinar Tue, Jan 11,  1:00 PM – 2:00 PM GMT.  Thanks Kelvin for info.

The Trolley Test Should a self-driving car kill the baby or the grandma? A man or a woman? MIT 2018 thanks to  Adrian Amariei for sending me the link to this article.

Innovation Barriers 56% of Software Users Wish Management Would Reinstate Old Platform – Gartner 2021    Ehrlich, C. (2021) Datanation, 20 Dec   Link

QUIZ QUESTION: Which of the 6 SOSTAC® sections of a plan can solve this ‘Innovation Barrier’? Answer is below.

Listen to the recording of this 30 minute clubhouse chat 

Date for your diary – see you next Fri 3.30pm 14 Jan 2022

Visit SOSTAC.org and Become a SOSTAC Certified Planner

MUSIC from Chris McCann’s Music Paths 

Answer: Actions

17 Dec 2021  60 Second Summary    

AI, Innovation & Ethics in Marketing + SOSTAC® Q&A

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Surgeon General Demands Tech Companies Be More Transparent With ALL Their Research Revealing Impact on Users’ Mental Health

This is 35-page document that asks companies to be more ethical and transparent about their research into the effects of using social media, AI or other products and services.  Surgeon General’s youth mental health crisis advisory.   35-page PDF: https://www.hhs.gov/sites/default/files/surgeon-general-youth-mental-health-advisory.pdf

My Top 3 Marketing Moments 2021 from Mark Ritson’s Top 10

(1) The Launch of Meta BUT Zuckerberg is the biggest threat to his own company!

(2)  Bezos – Success Story – in my opinion, marketer of the decade/s – dedicated to total customer-centricity – see 1999 video

(3) Agency Briefings agencies say clients briefs are not good – so I say just use SOS from SOSTAC  +4Ms!

taken from Mark Ritson’s Top 10 Moments from 2021

Beware International Data Traps

But enjoy international poetry exchanges  (Russian Ambassador reciting an ancient  Chinese Poem (on video in TikTok bursts all records and generated 600,000 subscribers).

Li Bai’s poem   – 701 AD – 762 AD

On a quiet night
I saw the moonlight
Before my couch,
And wondered if it were
Not the frost on the ground.
I raised my head and looked out
on the mountain moon,
I bowed my head
And thought of my far-off home.

My Chrismas Gift to you

Listen to the recording of this 30 minute clubhouse chat 

Visit SOSTAC.org and Become a SOSTAC Certified Planner

MUSIC from Chris McCann’s Music Paths 

HAPPY CHRISTMAS AND ALL THE BEST FOR 2022!

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60 Second Summary   SOSTAC® Plans Clubhouse Chat 10 Dec 2021 

AI, Innovation & Ethics in Marketing + SOSTAC® Q&A

6 AI Questions You Must Ask (and Find Answers)

These questions are mostly drawn from this excellent UNESCO video in my post Artificial Intelligence – Protective Armour from UNESCO – PR Smith

If we don’t ask ethical questions about AI to scientists, engineers, philosophers, ethics bodies, politicians, law makers, individual friends and colleagues

‘then, it’s only the companies that ask the questions – companies who design (AI) systems to make money’. (UNESCO Video 2021)

1. What is the AI lesson from Frankenstein?
2. Can you leave technology to its own devices?
3. What AI engineering narrative must be changed immediately?
4. When AI recommends decisions, or even takes decisions, on our behalf- who’s responsibility is it? Particularly if things go wrong?
5. Can we learn to educate the algorithms before they take over?
6. What can you do about it?

Other Posts mentioned: 

Listen to the recording of this 30 minute clubhouse chat 

Visit SOSTAC.org and Become a SOSTAC Certified Planner

MUSIC from Chris McCann’s Music Paths 

Take-away Question:  Do you know AI or does AI know you better?

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60 Second Summary 3 Dec 2021   SOSTAC® Plans Clubhouse Chat

AI Ethics and Innovative Marketing + SOSTAC® Q&A

AI does everything? Even write copy?  

Inferkit.com – generates articles & blog posts – free

Copy.ai blog posts – free trial

Articlegenerator.org

AI form relationships? See Chinese Girlbot With 465m Boyfriends

AI is pervasive…. supports the decision-making of managers, directors, boards, companies, institutions, governments

AI has many benefits and many challenges (see blog post link below)

AI Protective Armour from UNESCO is my blog post about the need for ethical guidance and regulations and the most welcome UNESCO (United Nations Educational, Scientific, and Cultural Organization – Building peace in the minds of men and women) agreement.

SOSTAC® Q&A

Q1 Groupware/comms/proj.management tool for implementing SOSTAC?  @Brad Smith  suggested ClickUpand Notion   

Q2 Strategy engine in conjunction with SOSTAC – track, measure, and automatically act on OKRs? (Objectives & Key Results) (as Excel is for budgeting) Lato  suggested by  Adrian Amariel

We will continue to explore many other platforms in future meetings. Please do tell us your experience with any particular platforms.

Listen to the recording of this 30 minute clubhouse chat 

Visit SOSTAC.org and Become a SOSTAC Certified Planner

MUSIC from Chris McCann’s Music Paths 

—end—

60 Second Summary 26 Nov 2021   SOSTAC® Plans Clubhouse Chat

Marketing Innovations & Developments & Ethical & Other Trends/Issues + SOSTAC® Q&A

Fake News in a Post-Truth Society

Facebook’s Meta now claim they are reducing COVID-19 misinformation – ‘how to spot false news’! After how many years….?

Misinformation, Fake News & Deep Fake are so rampant now that it’s hard to know what is accurate anymore.  Full Fact are going to start checking FB content https://fullfact.org/   Other Fact Checkers like https://www.factcheck.org  are worth exploring too.

Real, Fake or Deep Fake?  Eric Cantona sends Manchester United fans into meltdown with Instagram update amid manager search – Manchester Evening News  If anyone knows please post a comment below.

See my Deep Fake / Synthetic Media in Marketing – Advans & Disadvans post for more.

COP 26 Positive & Negative Results

Government warnings and advice are weakened and damaged by fake news, misinformation and a lack of influencer marketing campaigns.

Two positive sites for marketers to take action:

CanMarketingSavehePlanet.com – Gemma Butler

Climax.Community Climate Essentials – YouTube 3 min video Self Assess Your Own Sustainability

COVID19 Confusion

Where are the influencer campaigns to ram home key messages that many target groups never get a chance to hear nor a reason to believe?

Influencer Marketing Campaigns – where are you when we need you for the:

• Climate Crisis
• Covid Crisis

Where are the influencer marketing campaigns supporting the credibility of these two crises and the CRITICAL KEY MESSAGES? Misinformation by micro-influencers seems to have sown the seeds of doubt re Covid and Climate.

Brands Use ‘Influencer Marketing Campaigns’  – including some New Creator Marketplaces

TikTok’s Creator Marketplace invites creators to post and categorise their videos so that marketing teams can select content and influencers with similar values and/or topics.

Newton Baby used the TCM to find creators with a sense of humour about being new parents and young children in the household. They created videos of one parent pranking the other, ultimately focusing on Newton Baby’s crib mattress being fully machine-washable. It’s a terrific example of using the TCM to find creators whose audience and content is a match for the target market with results being TikToks, not ads.   Thanks to Reggie Johnson (a SOSTAC® Certified Planner)

SOSTAC® Q&A 

‘How does the flow of ideation, discussions, (internal politics,) presentations, budgeting, approvals go before starting the SOSTAC for a campaign?

I am interested in Who, What, When. The Why would be bonus knowledge for me.’  Adrian Amariei  – many thanks for the excellent questions.

Save this link to hear today’s 26 Nov 30 min chat including the answer to the above https://tinyurl.com/u3u332zd

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60 Second Summary 19 Nov 2021   SOSTAC® Plans Clubhouse Chat

Marketing Innovations & Developments & Ethical & Other Trends/Issues + SOSTAC® Q&A

COPOUT26

“This agreement is an utter betrayal of the people.” “It’s immoral for the rich to sit there talking about their future children and grandchildren, when the children of the south are suffering now.”
“The people are rising up across the globe to hold our governments and corporations to account – and make them act.”Alan Evans (2021) ‘Utter betrayal’: civil society groups furious at Cop26 outcome – live updates (msn.com) 14 Nov, Guardian.

 

MARKETERS (& THEIR AGENCIES) MUST ENGINEER DEMAND

so that customers want the lower carbon versions. Trillions of dollars have been spent on reinventing the supply side, improving production processes. Now the demand side has to catch up. Grace Kite & Jonathan Wise  (2021) 9 Nov  Marketers are in pole position to shape consumer demand for sustainability, Marketing Week.

Self Assess Your Own Sustainability

www.Climax.community (thanks Dr John Bustard) I have yet to try this. Hopefully people report back next week’s 30 min chat.

CanMarketingSaveThePlanet.com

Partners — #sustainablemarketing (canmarketingsavetheplanet.com) (thanks Kelvin Golding & David McDonald)

Imogen Watson (2021)To boycott or not to boycott: how agencies should work with high-carbon clients, Campaign 2 Nov

Put next week’s chat in your diary

3.30pm-4.00pm GMT Fri 26 Nov. Here’s the link https://www.clubhouse.com/event/myb9Wvo4

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60 Second Summary 12 Nov 2021   SOSTAC® Plans Clubhouse Chat

Marketing Innovations & Developments & Ethical & Other Trends/Issues + SOSTAC® Q&A

Thanks to everyone for joining us for our 30 minute Friday chat (every week)and also thanks to our contributors including Kelvin Goldstein.

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Post-Truth Society

Oxford English Dictionary   Word of the Year  (2016)…… President Trump, according to a database set up by the Washington Post and reported by Nina Schick (2020) in her book, (Deep Fakes and the Infocalypse, Nina Schick p93) had made over 18,000 false and misleading claims in the three years up to 2020.  For a more detailed analysis of Trump’s actual campaign and why it succeeded my post How Trump Won should help. More on Deep Fake next week.

Coca Cola did lose approx lost $4b of their share price the same day Ronaldo publicly snubbed Coca Cola BUT it happened an hour before the snub!! A Post-Truth World: Why Ronaldo Did Not Move Coca-Cola Share Price Forbes Jun 19, 2021. We were duped a few weeks ago!!! Thanks to Devon Toner for pointing this out and sharing the link.

COP26 Pantomime?

Thanks to Peter Hurst for sharing your passion and this link about how politics and economics can en-debt whole countries (read all about it).

Former Irish president Mary Robinson (also subsequently served for five years  as UN High Commissioner for Human Rights)  names and shames countries (video clip)   – thanks to Dr. John Bustard for sharing.

Can change occur from the ground floor (rather than waiting for governments to agree)? I wonder if ‘carbon footprint’ ratings or footprint ratings will be applied to FMCG and eventually B2B products and services?

Would it be a criteria for buyers? Is this an opportunity for brands to carve out a competitive advantage by being first movers to 100% clean products and services? Can the stock market do likewise and encourage investors to steer clear of companies that are ‘green timebombs’?

Ultimately, I guess this only works if buyers (us) care too?

Stakeholder Capitalism and Stakeholder Marketing 

Stakeholder Capitalism is here (acknowledged by the FT). Stakeholder marketing should follow.

Creator Marketplaces – Reggie – will raise this next week.

Put the next date into your diary. Join us 19 Nov Fri 3.30pm GMT in the SOSTAC® Plans Club.

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60 Second Summary 5 Nov 2021   SOSTAC® Plans Clubhouse Chat

Marketing Innovations & Developments & Ethical & Other Trends/Issues + SOSTAC® Q&A

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Sky Ambush BBC

(and use some sonic branding) – SKy promoted the new TV Series, ‘Succession’ musicians playing the theme tune (another form of sonic branding) outside the entrance to BBC London HQ. As journalists enter the building they cannot ignore the story!

AI Forces Customers to Smile 

to gain access to the supermarket in Denmark, customers must smile. AI facial recognition recognises a smile and triggers the door to open. After a while, everyone is smiling. What a great start to your next shopping experience.  See this video in my recent Linkeidn Posts (4) PR Smith | LinkedIn

TikTok Creator Market-PLace

Content creators opportunity: Go to TikTok Creator Portal: https://www.tiktok.com/creators/creator-portal/ Watch out for Emily Zugay.

Fake News / Synthetic Media

More next week from Nina Schick’s Deep Fakes and the Info Calypse – what you need to know urgently. Meanwhile see my blog post:  Deep Fake / Synthetic Media in Marketing – Advans & Disadvans

MUSIC by

Chris McCann’s Music Paths    

See you Fri 12 Nov Oct 3.30pm – 4.00pm

in clubhouse.  Put this link in your diary.  Tell a friend.

and meanwhile, visit SOSTAC.org  to become a SOSTAC® Certified Planner

or visit PRSmith.org/blogto see some cutting edge posts about Ai, Ethics, Innovation ….in marketing. Post a comment and I will reply to you.

Thanks also to Reggie Johnson and Kelvin Golding.

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60 Second Summary: 15 Oct 2021 Clubhouse Chat

Marketing Innovations & Developments & Ethical& Other Trends/Issues + SOSTAC® Q&A

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5 Oct 2021

Deep Fake / Synthetic Media in Marketing – Advantages & Disadvantages 

Watch this video and then read around it (click here).  Then think about it. Discuss it with a friend or colleague/s. Post a comment at the end. Continue the conversation.

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SOSTAC® Q&A:  Any Tools To Help Competitor Analysis re CX (Customer Experience)? 

• Analogue framework: 40 cards – find what differentiates a specific product/service/brand/person from competition marketingdistinguo.com . Dr. John Bustard
• Strategic groupings, perceptual maps (based upon careful analysis of what are the relevant axes) plus tactical strengths and weaknesses. Neil Kelley
• Ratings & Reviews; Google: Brand ‘XYZ’ Similar; Compare Websites: SimilarWeb.com & Compete.com; Competitor’s Best Content: Buzzsumo.com Competitor’s History- wayback.archive.org. PR Smith
• How to do a UX Competitor Analysis: Step By Step 

The idea of Michael’s cookie zero/zero cookies is a source of significant differentiation/innovation and distinction (Marketing Distinguo).

MUSIC by

Chris McCann’s Music Paths      On The Rocks by Christopher McCann

See you Fri 29 Oct 3.30pm – 4.00pm

in clubhouse.  Put this link in your diary.  Tell a friend.

Visit SOSTAC.org 

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60 Second Summary:  8 Oct 2021 Clubhouse Chat

Marketing Innovations & Developments & Ethical& Other Trends/Issues + SOSTAC® Q&A

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EFFORTLESS EXPERIENCES

CX Removing points of friction to create effortless experiences (Reuters) How do we create experiences that keep the customer coming back for more?
How to nurture customer loyalty? Through providing effortless experiences + Added Value. Reuters report that The rush to participate in digital transformation has often left a lot to be desired. Today, consumers are quicker than ever to leave a brand after just a single bad experience.  So how do we move beyond loyalty programs and create customer life-time value?

EFFORTLESS EXPERIENCES – HOW DO YOU PROVIDE THEM

1. Listening to customer demands & feedback
2. Implementing an effective feedback loop that
3. Drives refinement of the customer journey,
4. To optimizing digital experiences – often a point of friction for the modern customer.
5. Removing points of friction to create effortless experiences–meet consumer demands for convenient experiences
6. Demand for digital experiences has sky-rocketed, with more consumers utilizing digital channels out of convenience & necessity  – seamless experiences.

Don’t forget AMAZON’s – SHOP & SHIP v  SHOP  & SHIP is an example of an Effortless Experience.

AS FB CRASHED on Mon, Joe Pulici reminded us:

Do not build your content house on rented land.

BTW Where did Facebook inform people about its network problems if it couldn’t post on its own site? It went where millions of others did during the great Facebook outage of 2021: Twitter.

Twitter took the opportunity then to cheekily send this tweet: HELLO LITERALLY EVERYONE!

KIDS RIGHTS BEING ABUSED

Children are being put at risk by leading apps, research finds 5 rights charity TikTok, Twitter, Snap and Instagram, are putting children in danger online and breaching the UK’s new Children’s Code. The children’s digital rights charity, which is chaired by Baroness Beeban Kidron, the member of the House of Lords who proposed the code, submitted its research to the Information Commissioner’s Office today  The FA, kids’ online safety, Yorkshire Building Society: Everything that matters this morning (marketingweek.com)

Opportunities Snap Chat, TikTok – CREATOR MARKETPLACES, 

See you next week.

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60 Second Summary:  1 Oct 2021 clubhouse Chat

Marketing Innovations & Developments & Ethical& Other Trends/Issues + SOSTAC® Q&A

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[ ] Mike Berry  Digital Marketing Fundamentals

– from strategy to ROI , 2nd ed. by Marjolein, Berend Sikkenga and Mike Berry.

Mike summarised some key points from the book in 10 mins

1. Digital Branding – build and sustain your brand through digital channels – this is all about awareness and saliency (like TV, print and billboards) and should be measured like ATL has always been
2. Customer acquisition through owned and earned channels – OK you’re not paying for media but marketers should create a ‘budget for resources’ (internal or external)
3. Customer acquisition through paid channels – seek a win-win (eg. with Google or Facebook). Like the casino owner, they want you to make money (sometimes) and come back for more
4. CRM – Think CLV – many brand owners are wasting resources servicing low-value customers – instead focus ruthlessly on the best (secondary priority: high potentialcustomers).

[ ] Marketing Observations – Reggie Johnson – Tiktok – creator marketplace

check out these websites Click:   Creator Marketplace       &          TikTok.com/business

[ ] China Promoting Home-Grown Goods – Peter Hurst 

China, in Paul’s opinion, is leading the world of AI and now become very good at branding and marketing too. Should Europe, USA and others do the same (promote home grown) or would this have a terrible impact on world trade (v environmental issues)?

[ ] FB  again – Matt Bailey  on Linkedin 

Matt Bailey’s post says: The company whose own research showed that they were harmful to kids and teens decides to “pause” and “listen” to parents before launching IG for Kids?

Rather than make FB or IG better, #Facebook decided that a PR campaign was in order, and will now feature stories in the newsfeed about how good they are. Seriously.

Yet this toxic company continues to be funded by billions of dollars of advertising revenue. But we have to get those impressions, don’t we? If you don’t like what Facebook is doing, then re-evaluate your ad spend.

Paul: Is this a bit hard on FB or is it worth discussing more?

[ ] QUIZ

Bat & Ball cost £1.10 . The bat costs £1 more than the ball. How much was the ball?

[ ] MUSIC from Chris McCann’s Music Paths 

‘On The Rocks’ by Christopher McCann .  Click here for more information

See you next Friday  https://tinyurl.com/686r4bvf  – please pass this link along. 

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60 Second Summary 24 Sep 2021 clubhouse Chat

Marketing Innovations & Developments & Ethical& Other Trends/Issues + SOSTAC® Q&A

Here, in 60 seconds, you can skim what we covered in today’s 30 minute #SOSTAC ® Plans club (in the clubhouse app) including any links to content that we mentioned. Many thanks to Kelvin Golding and Peter Hurst for moderating with me.

MUSIC Poppy Sound & Piano GENTLE    Flimsy Grass  by KOOSKOOS by M Paths  HEY HEY AH! by KOOSKOOS   Keyboard pop

TikTok Creative Markets This is the awesomely creative TikTok ad for the film Dolittle by video magic TikTok influencer Zach King (35 million followers). The TikTok video got 3 million likes and 7,600 comments: https://vm.tiktok.com/ZMRpavKHt/ 

Zambian President Brings Economic Hope –  Hakainde Hichilema, President of the Republic of Zambia, addresses the general debate of the 76th Session of the General Assembly of the UN (New York, 21-27September 2021) 🇿🇲 Zambia – President Addresses United Nations General Debate, 76th Session (English) | #UNGA – YouTube

ECONOMIC WOBBLE

Evergrande, one of China’s largest property companies with debts of about $300bn, warned that it may default on its debt. A default may severely test the Chinese financial system absent government intervention (Leyman Brothers)

The chip famine has led to a global shortage of cars. Toyota, the world’s largest producer, has scaled back global production by 40% due to chip shortages.

ECONOMIC Trends

And finally… a survey by staffing firm ManpowerGroup found that employers are having such a difficult time filling roles that in addition to increased pay and benefits, some 9% of employers worldwide are eliminating drug screenings or tests in a bid to fill vacancies – high employment

Ian Stewart, Chief Economist, Deloitte LLP  & Reuters Timeline: China Evergrande’s snowballing debt crisis

17 Sep 2021 60 Second Summary 

Stakeholder Capitalism/Stakeholder Marketing 

Triple Bottom Line: People Planet Profit (John Elkington 1993)

Amazon Minimalist UK Tax Payments as listed in #AgeOfHuman Linkedin Group

Achieving Sustainable Business with Philip Kotler

Influencer Marketing 

Deciphering #ad: What should influencer marketing best practice be in 2021 

Influencer marketing under the spotlight thanks to new ISBA Code of Influencer Conduct

Creator Markets

Now appearing in the tech sector ecosystems (where app developers offer their apps to the rest of the tech sector), arts: videos (Marketers can find Tiktok creators and their ‘clips’)  and arts: painting/graphics/video/animation  in the crazy world of NFTs (Non-Fungible Tokens) – see my post NFTs for Dummies like Me.

Boots launches marketing agency to supercharge brand partners’ campaigns

Luis Tamani’s La Medicina Vive en Mí / Medicine Lives in Me – is a moving piece of art as the animation can play in a smart frame hanging on the wall –see my post     

Strategy

TOPPP SEED  Target Markets + Objectives + Positioning + Partnerships + Processes + Sequence/Stages + Engagement + Experience (CX) + Data – all explained in the #SOSTAC ® Guide to your Perfect Digital Marketing Plan 2021 book.

Join us next week for another 30-minute sprint through cutting edge marketing observations + SOSTAC(r) Planning Q&A: Fri 24 Sep 3.30pm – 4.00pm 

Write Better Plans www.SOSTAC.org