SOSTAC ® Guide To Your Perfect Digital Marketing Plan
The SOSTAC® Plan’s simple structure was voted in Top 3 marketing models worldwide. It can be learned in 3 minutes while the new guide can be skimmed in 30 minutes and digested in 3 hours. More Information .
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Described simply as a ‘must have for marketers’, this is the recommended text by the Chartered Institute of Marketing’s Professional Award in eMarketing. This is a comprehensive text that explores digital marketing and eCommerce in a practical and entertaining way. It breaks down the subject into “the type of granular level that should allow busy marketing managers to find exactly what they need in a few moments.” Danny Meadows-Klue, President, Interactive Advertising Bureau (Europe). It does what is says on the tin – planning and optimizing your digital marketing. BUY NOW!
The SOSTAC® Guide To Writing The Perfect Marketing Plan
Learn how to write the perfect plan in 5 minutes. Then perfect it in a few hours. SOSTAC® is used across the world. Listed by the Chart Inst Marketing in the Top 3 Global Business Models over the last 100 years. The book links to PR Smith video interviews with world gurus from Harvard to Boston to McKinseys plus top marketing directors.
BUY NOW! (eBook only but with free kindle app available from the Amazon SOSTAC® Book page so you can read this book on your lap top, tablet or mobile).
Marketing Communications 6th Edition
Described by the Chartered Institute of Marketing as a ‘Marketing Major alongside Kotler and Peppers’, this is the comprehensive marketing communications tome which covers all aspects of communications tools in a lively and invigorating way. Includes SOSTAC® Planning applied to each comms tool. Cutting edge approach. “This is the single most comprehensive Marketing Communications text” Professor Merlin Stone, IBM Professor of Relationship Marketing, Bristol Business School, UWE. BUY NOW! DOWNLOAD FREE CHAPTER 1
Great Answers to Tough Marketing Questions
Refreshingly easy to read – intriguing and entertaining one page answers – everything you need to know about marketing. “Buy this book. You will be richly rewarded.” Warren Keegan, Professor of Marketing and International Business, Pace University, New York “A humorous, essential quick-reference guide to marketing” Peter Jones, Worldwide Training Manager, IBM Global Services. BUY NOW!
Strategic Marketing Communications
Described as breaking new ground, this book fills the gap created by the weakest part of most marketing campaigns – the marketing communications strategy. Though it delivers more bangs for your buck, few organisations have crystal clear, razor sharp strategies. “There’s no point rowing harder if you’re rowing in the wrong direction.” Kenichi Ohmae (business guru). BUY NOW!
Great Moments of Sportsmanship and Extraordinary Sports People
An inspirational and unique collection of two minute stories which shows how the brotherhood of sport brings people together. This book and rich web site with videos and discussions captures these magical moments. There is also an educational workbook available. “This book should be the new bible.”, John Holmes BBC Radio Nottingham. BUY PRINT VERSION | BUY EBOOK