SOSTAC ® Guide to your Perfect Digital Marketing Plan
The 2022 edition
The SOSTAC® Plan’s simple structure was voted in Top 3 marketing models worldwide. It can be learned in 3 minutes while the new guide can be skimmed in 30 minutes and digested in 3 hours.
“Highly acclaimed planning system – even for experienced marketers.” David Green, Head of Global Digital Marketing, KPMG
“Although most businesses are now doing digital marketing, nearly half don’t have a plan – that’s shocking! SOSTAC® gives you an awesomely simple framework to put that right.” Dave Chaffey, CEO Smart Insights
Get the paperback book now. Get the Kindle edition now.
Or take the 1-hour SOSTAC® course in Udemy. 
Or take the full SOSTAC® Certified Planner (15-20 hour) online course and become a SOSTAC® Certified Planner. 
Marketing Communications
– Integrating Online and Offline, Customer Engagement and Digital Technologies
The 8th ed
Described by the Chart Inst of Marketing as a ‘Marketing Major alongside Kotler and Peppers’, this is the comprehensive marketing communications tome which covers all aspects of communications tools in a lively and invigorating way. Includes SOSTAC® Planning applied to each of the ten tactical comms tools. This cutting-edge 8th ed also demonstrates how to integrate AI into marcomms. “It is very accessible, demystifying the relationship between tech, AI, analytics and creativity in marcomms.” Dr. Ray Sylvester, Kelly School of Business, Indiana University, USA. “Filled with examples to inspire you” Dr Dave Chaffey, Cofounder Smart Insights. “This is the single most comprehensive Marketing Communications text” Professor Merlin Stone, IBM Professor of Relationship Marketing, Bristol Business School, UWE.
Get More Information (including a free download of chapter 1 and/or an inspection copy) or, See the 6 Min Video explaining what’s new and what classics are in the 8th ed or, just Buy Now.
NB 20% Off the RRP £39.99 = £31.99 –use my author discount code AMK20 at the checkout to get a 20% discount.
Or get even more info – see my dedicated post to this 8th ed.!
Digital Marketing eXcellence
– Planning, Optimizing and Integrating Online Marketing
The 6th Edition
Described simply as a ‘must-have for marketers’, this is the recommended text by the Chartered Institute of Marketing’s Professional Award in Digital Marketing. This is a comprehensive text that explores digital marketing and eCommerce in a practical and entertaining way. It breaks down the subject into “the type of granular level that should allow busy marketing managers to find exactly what they need in a few moments.” Danny Meadows-Klue, President, Interactive Advertising Bureau (Europe). It does what it says on the tin – planning and optimizing your digital marketing.
The SOSTAC® Guide To Writing The Perfect Marketing Plan
Learn how to write the perfect plan in 5 minutes. Then perfect it in a few hours. SOSTAC® is used across the world. Listed by the Chart Inst Marketing in the Top 3 Global Business Models over the last 100 years. The book links to PR Smith video interviews with world gurus from Harvard to Boston to McKinseys plus top marketing directors.
BUY NOW! (eBook only but with free kindle app available from the Amazon SOSTAC® Book page so you can read this book on your laptop, tablet or mobile).
Great Answers to Tough Marketing Questions
Refreshingly easy to read – intriguing and entertaining one page answers – everything you need to know about marketing. “Buy this book. You will be richly rewarded.” Warren Keegan, Professor of Marketing and International Business, Pace University, New York “A humorous, essential quick-reference guide to marketing” Peter Jones, Worldwide Training Manager, IBM Global Services. Although written in 1999 it is now something of a classic.
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Strategic Marketing Communications
Described as breaking new ground, this book fills the gap created by the weakest part of most marketing campaigns – the marketing communications strategy. Though it delivers more bangs for your buck, few organisations have crystal clear, razor sharp strategies. “There’s no point rowing harder if you’re rowing in the wrong direction.” Kenichi Ohmae (business guru). Although this revised edition was written way back in 1999, it still helps to explore a more strategic approach to marcomms.
BUY NOW!
Great Moments of Sportsmanship and Extraordinary Sports People
An inspirational and unique collection of two minute stories which shows how the brotherhood of sport brings people together. This book and rich web site with videos and discussions captures these magical moments. There is also an educational workbook available. “This book should be the new bible.”, John Holmes BBC Radio Nottingham.
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“You’ve been an inspiration, with all your books,
especially the SOSTAC® Planning book,
it took a man from being a rugby player and doorman
to a confident marketing consultant so thank you!”
Jab Siwela, Marketing Director at Revalty Digital Lift
Or if you want to see Paul’s shorter posts, comments, videos
about ‘How Trump Won’ or Chinese GirlBot With 465m Boyfriends or Deep Fake / Synthetic Media in Marketing – Advans & Disadvans or AI and Data – Crisis Coming? or Artificial Influencers – Meet Shudu & Miquela or other cutting edge posts – check out PRSmith.org/Blog
