Thank you for reading this. If you would like alerts about my future posts please enter your email address in the ‘Subscribe to Marketing Insights’ in the right-hand column.
Perhaps also connect with me on Twitter Linkedin Instagram Youtube or in our weekly chat in the SOSTAC® Plans Club in the Clubhouse App on Fridays at 1pm.
—
This is just the start of the facebook filters or segmentation variables that allow you to target, very precisely, your ads on facebook.
Click here to see how precise you can get, if, you know your customers (who they are, why they buy/don’t buy or visit/don’t visit & how they buy).
If you have any examples of how tight your advertising targeting is, or can be, please tell me (scroll down to ‘Leave A Comment’) and I’ll publish it, here and, with your permission, perhaps in one of my books which I am constantly updating.
You might also be interested in 10 Useful Ways Big Data Is Used – That You Probably Didn’t Know
Don’t miss any new posts – add your email to ‘Keep Up To Date’ (on the right).
Choosing a relevant audience for your business is really very important. Always target the right audience according to the interest level. You can reach people based upon on where they live. We can even target the gender case like male oriented business or female oriented.
How granular can you get re ‘reach people where they live@ – by city, by area, by street?
Also male oriented & female oriented – do you mean simply the category of male & female (standard fb) or those with inclinations towards a particular gender?
Any examples would be welcome.