by prsmith | Jun 10, 2026 | Artificial Intelligence, Control, Creativity, Data, Ethics, Social Media
Welcome to SOSTAC(r) PLans Chat Club where we discuss AI, Innovation & Ethics 22 May 2026 What a chat! Some people already saying that everyone has to see this chat with the great Gerry McGovern, meself, Reggie Johnson and Wayne Denner. Here it is (apologies re...
by prsmith | Apr 28, 2025 | Artificial Intelligence, Big Data, Data, Ethics
This post is a blend of, and inspired by Carole Cadwalladr and her stunning TED Talk 2025 plus Sarah Wynn-Williams shocking book, Careless People – recently released. Big tech companies and their bosses have a lot of power – some suggest – to...
by prsmith | Jan 30, 2025 | Artificial Intelligence, Marketing Plan, SOSTAC, Strategy
What’s So Great About SOSTAC®? 1. Get Approved 2. Boost Results 3. Make Better Decisions 4. Build Strong Strategies (separate from tactics) 5. Deliver a Reassuring Sense of Order SOSTAC® has changed the work lives of so many marketers and business owners over the...
by prsmith | Nov 13, 2024 | Artificial Intelligence, Creativity, Customer Analytics, Data, Engagement, Ethics
Imagine a child having a chat with a cockroach, or a panda bear or even an ancient whale skeleton? It’s happening in Cambridge. Researchers at the University of #Cambridge want to ‘reverse a growing apathy towards #biodiversity loss’. The world’s third oldest...
by prsmith | Mar 21, 2024 | Artificial Intelligence
Thank you for a great night in Stormont House, Belfast. The answer is ‘Yes!’ but with caution. It needs to be checked. What a fascinating evening with great Q&A session at the end and talks from Peter McReynolds MLA, Lydia McClelland and Christine...
by prsmith | Mar 21, 2024 | Advertising, Analytics, Artificial Intelligence, Big Data, Buyer Behaviour, Change, Content Marketing, Control, Creativity, Customer Analytics, Data, Engagement, Ethics, Hack, Hyper Competition, Internet Of Things, Magic Marketing Formula, Market Research, Marketing Automation, Marketing Plan, Micro Marketing, Objectives, Owned Earned Paid Media, Planning, PR, Situation Analysis, Social Media, SOSTAC, Sponsorship, Strategy, Tactics, Tactics Sales Promotion, Targeting, Twitter, Viral Marketing, Virtual
Best-selling Marketing Communications – Integrating online and offline, customer engagement and digital technologies, 8th edition is released! Enjoy this best-selling updated 8th edition – packed with new material, keeping abreast with AI, AR, VR, MR, MA...
