by prsmith | Mar 21, 2024 | Advertising, Analytics, Artificial Intelligence, Big Data, Buyer Behaviour, Change, Content Marketing, Control, Creativity, Customer Analytics, Data, Engagement, Ethics, Hack, Hyper Competition, Internet Of Things, Magic Marketing Formula, Market Research, Marketing Automation, Marketing Plan, Micro Marketing, Objectives, Owned Earned Paid Media, Planning, PR, Situation Analysis, Social Media, SOSTAC, Sponsorship, Strategy, Tactics, Tactics Sales Promotion, Targeting, Twitter, Viral Marketing, Virtual
Best-selling Marketing Communications – Integrating online and offline, customer engagement and digital technologies, 8th edition is released! Enjoy this best-selling updated 8th edition – packed with new material, keeping abreast with AI, AR, VR, MR, MA...
by prsmith | Oct 18, 2023 | Artificial Intelligence
AI presents many opportunities and threats to businesses, organisations, governments, nations and of course, the human species. AI can be used for good or for bad. AI has many advantages and disadvantages. AI advantages include: Solving hunger, diseases, environment...
by prsmith | Mar 10, 2023 | Artificial Intelligence, Ethics, Social Media, Virtual
Can AI Make You Immortal? We’ve grappled with mortality since time began. ‘This struggle has given rise to religions that have dominated human culture for millennia and been central to philosophies that have shaped civilisations.’ (Marr 2023). Well here comes a...
by prsmith | Dec 20, 2022 | Content Marketing, Creativity, Viral Marketing
What makes great content? Shared vales; shared emotions; informative; entertaining; shocking; frightening; funny; loving……… try this one See video below. Thank you for reading this. If you would like alerts about my future posts please enter your...
by prsmith | Nov 12, 2022 | Content Marketing, Creativity, Viral Marketing
In the Covid Economy Booster post, I showed you some amazing photographs posted on Dublin’s unused poster sites delivering win-wins for the community, the artists and the sponsors. We also mentioned metal shutters could use some art too. This post is now going...
