by prsmith | Jan 2, 2025 | Uncategorised
®#AI, #SOSTAC(r) #Planning #Predictions #Aliens and a lot more a wide-ranging 30 minute chat with Mohamed Ali in his series called ‘Business with Mo’ – during my recent visit to Cairo. Visit www.sostac.org to see a 3 minute video explaining...
by prsmith | Nov 13, 2024 | Artificial Intelligence, Creativity, Customer Analytics, Data, Engagement, Ethics
Imagine a child having a chat with a cockroach, or a panda bear or even an ancient whale skeleton? It’s happening in Cambridge. Researchers at the University of #Cambridge want to ‘reverse a growing apathy towards #biodiversity loss’. The world’s third oldest...
by prsmith | Oct 12, 2024 | Uncategorised
Why bring the customer to the store when you can bring the store to the customer? Via vending machines that take your order, receive and then give you your drone-delivered coffee, Shenzhen, China. Here come the coffee drones. At least two of the marketing mix...
by prsmith | Mar 21, 2024 | Artificial Intelligence
Thank you for a great night in Stormont House, Belfast. The answer is ‘Yes!’ but with caution. It needs to be checked. What a fascinating evening with great Q&A session at the end and talks from Peter McReynolds MLA, Lydia McClelland and Christine...
by prsmith | Mar 21, 2024 | Advertising, Analytics, Artificial Intelligence, Big Data, Buyer Behaviour, Change, Content Marketing, Control, Creativity, Customer Analytics, Data, Engagement, Ethics, Hack, Hyper Competition, Internet Of Things, Magic Marketing Formula, Market Research, Marketing Automation, Marketing Plan, Micro Marketing, Objectives, Owned Earned Paid Media, Planning, PR, Situation Analysis, Social Media, SOSTAC, Sponsorship, Strategy, Tactics, Tactics Sales Promotion, Targeting, Twitter, Viral Marketing, Virtual
Best-selling Marketing Communications – Integrating online and offline, customer engagement and digital technologies, 8th edition is released! Enjoy this best-selling updated 8th edition – packed with new material, keeping abreast with AI, AR, VR, MR, MA...
