Develop your own Chat-Bot – SOSTAC® Project Plan

Develop your own Chat-Bot – SOSTAC® Project Plan

Chatbots can create competitive advantage. Ignore them at your peril. Here, we apply a #SOSTAC ®  Plan for developing your own chatbot.  Written by PR Smith and Tom Sickert.     SOSTAC ® Planning Framework www.sostac.org SITUATION ANALYSIS Hyper-competition...
What’s New in MarComms?  7th ed 3 min video

What’s New in MarComms? 7th ed 3 min video

Here is a 3 minute homemade video showing ‘What’s New in Marketing Communications 7th ed.?’ which is published 3 Dec 2019. I hope you like it.   The 7th ed of Marketing Communications has a similar structure to previous editions ie Part 1:...
GDPR Tactics Action & Control (Part 3)

GDPR Tactics Action & Control (Part 3)

At last, here are the checklists – what you got to do to ensure you are GDPR compliant. Part 3 now explores GDPR Tactics (the details of Strategy Part 2) and the Actions (including checklists you can use) and finally, Control – what you need to check to...