by prsmith | Feb 17, 2018 | SOSTAC, Tactics
At last, here are the checklists – what you got to do to ensure you are GDPR compliant. Part 3 now explores GDPR Tactics (the details of Strategy Part 2) and the Actions (including checklists you can use) and finally, Control – what you need to check to...
by prsmith | May 19, 2017 | Situation Analysis, SOSTAC
Is GDPR (General Data Protection Regulations) an opportunity to boost CX (Customer Experience) or a threat that could put you out of business? It’s both. A great opportunity, if you work with it. A threat, if you dare to ignore it. You’ve only got until...
by prsmith | Feb 9, 2017 | Action, Big Data, Change, Control, Magic Marketing Formula, Marketing Plan, SOSTAC, Tactics, Targeting
Continuing from How Trump Won – part 1 – SOSTAC ® Analysis, where we looked at the first three stages of the plan: Situation Analysis (where was Trump?); Objectives (where did he want to go?) & Strategy (how was he going to get there?), now let’s...
by prsmith | Jan 20, 2017 | Objectives, Planning, Situation Analysis, SOSTAC, Strategy, Targeting, Viral Marketing
Many are still wondering how Donald Trump became president of the United States Of America, despite himself? Here’s an analysis, using SOSTAC® Planning Framework to explore some of Trump’s plan and to give some insights into his subsequent successful campaign....
