by prsmith | Aug 1, 2021 | Artificial Intelligence, Big Data, Customer Analytics, Data, Hyper Competition, Marketing Automation, Objectives, Planning, Situation Analysis, SOSTAC, Strategy, Tactics
Chatbots can create competitive advantage. Ignore them at your peril. Here, we apply a #SOSTAC ® Plan for developing your own chatbot. Written by PR Smith and Tom Sickert. SOSTAC ® Planning Framework www.sostac.org SITUATION ANALYSIS Hyper-competition...
by prsmith | Jun 1, 2021 | Big Data, SOSTAC
It’s taken more time than planned. Originally scheduled for 1st Jan 2021 and, finally, reviewed and now officially released on 1st June 2021. What’s New in the 2021 edition? AI Influencers ◊ Voice Search ◊ Invisible Supermarket Shelf ◊ ...
by prsmith | Dec 2, 2019 | Advertising, Analytics, Artificial Intelligence, Big Data, Buyer Behaviour, Change, Content Marketing, Control, Creativity, Customer Analytics, Data, Engagement, Hyper Competition, Internet Of Things, Magic Marketing Formula, Market Research, Marketing Automation, Marketing Plan, Micro Marketing, Objectives, Owned Earned Paid Media, Planning, PR, Situation Analysis, Social Media, SOSTAC, Sponsorship, Strategy, Tactics, Tactics Sales Promotion, Targeting, Twitter, Virtual
Here is a 3 minute homemade video showing ‘What’s New in Marketing Communications 7th ed.?’ which is published 3 Dec 2019. I hope you like it. The 7th ed of Marketing Communications has a similar structure to previous editions ie Part 1:...
by prsmith | Feb 17, 2018 | SOSTAC, Tactics
At last, here are the checklists – what you got to do to ensure you are GDPR compliant. Part 3 now explores GDPR Tactics (the details of Strategy Part 2) and the Actions (including checklists you can use) and finally, Control – what you need to check to...
by prsmith | May 19, 2017 | Situation Analysis, SOSTAC
Is GDPR (General Data Protection Regulations) an opportunity to boost CX (Customer Experience) or a threat that could put you out of business? It’s both. A great opportunity, if you work with it. A threat, if you dare to ignore it. You’ve only got until...
by prsmith | Feb 9, 2017 | Action, Big Data, Change, Control, Magic Marketing Formula, Marketing Plan, SOSTAC, Tactics, Targeting
Continuing from How Trump Won – part 1 – SOSTAC ® Analysis, where we looked at the first three stages of the plan: Situation Analysis (where was Trump?); Objectives (where did he want to go?) & Strategy (how was he going to get there?), now let’s...
