by prsmith | Jun 10, 2026 | Artificial Intelligence, Control, Creativity, Data, Ethics, Social Media
Welcome to SOSTAC(r) PLans Chat Club where we discuss AI, Innovation & Ethics 22 May 2026 What a chat! Some people already saying that everyone has to see this chat with the great Gerry McGovern, meself, Reggie Johnson and Wayne Denner. Here it is (apologies re...
by prsmith | Mar 21, 2024 | Advertising, Analytics, Artificial Intelligence, Big Data, Buyer Behaviour, Change, Content Marketing, Control, Creativity, Customer Analytics, Data, Engagement, Ethics, Hack, Hyper Competition, Internet Of Things, Magic Marketing Formula, Market Research, Marketing Automation, Marketing Plan, Micro Marketing, Objectives, Owned Earned Paid Media, Planning, PR, Situation Analysis, Social Media, SOSTAC, Sponsorship, Strategy, Tactics, Tactics Sales Promotion, Targeting, Twitter, Viral Marketing, Virtual
Best-selling Marketing Communications – Integrating online and offline, customer engagement and digital technologies, 8th edition is released! Enjoy this best-selling updated 8th edition – packed with new material, keeping abreast with AI, AR, VR, MR, MA...
by prsmith | Feb 9, 2017 | Action, Big Data, Change, Control, Magic Marketing Formula, Marketing Plan, SOSTAC, Tactics, Targeting
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by prsmith | Jul 27, 2016 | Control, PR, Social Media, Tactics
Thank you for reading this. If you would like alerts about my future posts please enter your email address in the ‘Subscribe to Marketing Insights’ in the right-hand column. Perhaps also connect with me on Twitter Linkedin Instagram ...
by prsmith | May 12, 2016 | Big Data, Change, Control, Engagement, Internet Of Things, Marketing Automation, Marketing Plan, Situation Analysis, Strategy
Short post – just a slide show for you – how to use SOSTAC® Planning – integration, engagement & analytics presented at the SOSTAC® Planning – integration, engagement & analytics Vlerick Marketing Colloquium #COLLO16 . Any problems...
