Marketing Insights (from my blog)
Marketing Communications 8th ed Released!
Best-selling Marketing Communications - Integrating online and offline, customer engagement and digital technologies, 8th edition is released! Enjoy this best-selling updated 8th edition - packed with new material, keeping abreast with AI, AR, VR, MR, MA and other...
AI Today, Tomorrow and How To Save Our World – Mo Gawdat
AI presents many opportunities and threats to businesses, organisations, governments, nations and of course, the human species. AI can be used for good or for bad. AI has many advantages and disadvantages. AI advantages include: Solving hunger, diseases, environment...
Will ChatGPT + ChatBots + Avatars Make Us Immortal?
Can AI Make You Immortal? We’ve grappled with mortality since time began. ‘This struggle has given rise to religions that have dominated human culture for millennia and been central to philosophies that have shaped civilisations.’ (Marr 2023). Well here comes a...
Creative Marketing Content
What makes great content? Shared vales; shared emotions; informative; entertaining; shocking; frightening; funny; loving......... try this one See video below. Thank you for reading this. If you would like alerts about my future posts please enter your email address...
Great Covid Idea: Walls Of Gold
In the Covid Economy Booster post, I showed you some amazing photographs posted on Dublin's unused poster sites delivering win-wins for the community, the artists and the sponsors. We also mentioned metal shutters could use some art too. This post is now going to...
Meet Ai-Da a Performing AI-Driven Artbot
Meet Ai-da. She is a female humanoid robotic artist. Here she is giving her TEDx Talk about the Intersection of Art and AI. Interestingly, the polite human audience clapped, politely, at the end of Ai-Da's twelve-minute talk. She also painted a picture of the late...
Industry 5.0 – What’s It All About?
What is Industry 5.0? Industry 5.0 is a relatively new concept and requires a real shift in thinking for businesses to consider their role and contribution to society, beyond efficiency and productivity and profit. The well-being of the worker and the customer and the...
From Boring Info to Compelling Content
How can a boring stats /analytics company bring their marketing content to life so that it becomes intriguing..... see below. See video below. Thank you for reading this. If you would like alerts about my future posts please enter your email address in the 'Subscribe...
Artificial Intelligence – Protective Armour from UNESCO
Artificial Intelligence (AI) is pervasive. AI supports the decision-making of governments, the private sector, marketers and many more. AI Benefits On a macro level, AI helps to combat global problems like climate change, world hunger, world poverty (optimizing...
Deep Fakes / Synthetic Media in Marketing – Advans & Disadvans
Extremely realistic videos that show someone doing and/or saying something that they never did nor said. For example, celebrities' faces are being inserted into porn photos and videos while recently, a deep fake video of the actor Tom Cruise playing a guitar and...