by prsmith | Apr 20, 2021 | Artificial Intelligence, Buyer Behaviour, Change, Content Marketing, Data, Viral Marketing
NFTs – for Dummies (like me) This is a dummies guide to NFTs. I will try to answer: What are NFTs? Why NFTs – the benefits? Why all the Fuss? How Do NFTs Work? How to Create an NFT; How to Buy an NFT? How to Sell an NFT? What do NFTs actually look Like? Please...
by prsmith | Dec 2, 2019 | Advertising, Analytics, Artificial Intelligence, Big Data, Buyer Behaviour, Change, Content Marketing, Control, Creativity, Customer Analytics, Data, Engagement, Hyper Competition, Internet Of Things, Magic Marketing Formula, Market Research, Marketing Automation, Marketing Plan, Micro Marketing, Objectives, Owned Earned Paid Media, Planning, PR, Situation Analysis, Social Media, SOSTAC, Sponsorship, Strategy, Tactics, Tactics Sales Promotion, Targeting, Twitter, Virtual
Here is a 3 minute homemade video showing ‘What’s New in Marketing Communications 7th ed.?’ which is published 3 Dec 2019. I hope you like it. The 7th ed of Marketing Communications has a similar structure to previous editions ie Part 1:...
by prsmith | Nov 8, 2017 | Artificial Intelligence, Big Data, Buyer Behaviour, Content Marketing, Creativity, Internet Of Things, Strategy
Are robots better than humans? Sounds like the classic intelligent robot movie, Blade Runner. That was 30 years ago. This is now. Can robots, on a large scale, deliver a better CX (customer experience) than a human? Part 1 explored: What are Bots and Types of...
by prsmith | Jan 26, 2016 | Analytics, Big Data, Buyer Behaviour, Content Marketing, Customer Analytics, Engagement, Magic Marketing Formula, Strategy, Tactics, Targeting
Recruit The Best People When president Obama invited Teddy Goff to be his Digital Director, Obama took a big step towards becoming America’s next president. Goff is the best in the business. Have a Great Product Equally, Goff only backed this horse, since he...
by prsmith | Sep 26, 2015 | Advertising, Buyer Behaviour, Situation Analysis
Robert Cialdini’s, Influence – the psychology of persuasion is one of the all time classic books on marketing psychology. Although originally written in the 1980s, digital marketing gurus refer to it today as a digital marketing mantra. It really is an...
