Buyer Behaviour | PR Smith

Here Come The Really Clever Bots – where AI meets customer needs

by prsmith | Nov 8, 2017 | Artificial Intelligence, Big Data, Buyer Behaviour, Content Marketing, Creativity, Internet Of Things, Strategy

Are robots better than humans? Sounds like the classic intelligent robot movie, Blade Runner. That was 30 years ago. This is now. Can robots, on a large scale, deliver a better CX (customer experience) than a human? Part 1 explored: What are Bots and Types of...

How Obama Won Two U.S. Presidential Elections

by prsmith | Jan 26, 2016 | Analytics, Big Data, Buyer Behaviour, Content Marketing, Customer Analytics, Engagement, Magic Marketing Formula, Strategy, Tactics, Targeting

Recruit The Best People When president Obama invited Teddy Goff to be his Digital Director, Obama took a big step towards becoming America’s next president. Goff is the best in the business. Have a Great Product Equally, Goff only backed this horse, since he...

Persuasion & Motivation: Cialdini's 6 Rules Of Persuasion

by prsmith | Sep 26, 2015 | Advertising, Buyer Behaviour, Situation Analysis

Robert Cialdini’s, Influence – the psychology of persuasion is one of the all time classic books on marketing psychology. Although originally written in the 1980s, digital marketing gurus refer to it today as a digital marketing mantra. It really is an...

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2018

18 Jan Boosting Results with Better Integrated Marketing Plans – SOSTAC^® Sand Marketing Academy, Belfast
22-23 Jan Digital Marketing Plans using SOSTAC^® Exec Dip Strategic Digital Mktg, DIT, Dublin
08-09 Mar Workshop Marketing Strategy & Tactics In A Digital World, Marketing Inst Irl, Dublin
15 Mar The CX Marketing Summit, Engage Business Media, London
26 Mar PR Smith’s SOSTAC® MasterClass Planning Framework, Harare
29 Mar PR Smith’s SOSTAC® MasterClass Planning Framework, Lusaka
4-6 Apr Professional Product Management, RBS, London
9-10 Apr Digital Marketing Plans using SOSTAC^® Exec Dip Strategic Digital Mktg DIT, Dublin
21 Apr SOSTAC® Digital Marketing Planning seminar, Brand Forum, Dhaka, Bangladesh
22-23 Apr SOSTAC® Digital Marketing Planning workshops, Brand Forum, Dhaka, Bangladesh
24 Apr SOSTAC® Digital Marketing Planning lecture, University of Dhaka, Bangladesh
24 Apr Great Sportsmanship – Story Telling Session, Dhaka School, Bangladesh
06 Jun Great Sportsmanship Programme – Session 1 Hatfeild Primary School, London
10 Jun SOSTAC® Planning Webinar Series, Bangladesh Brand Forum
17 Jun SOSTAC® Planning Webinar Series, Bangladesh Brand Forum
20 Jun Marketing Real Estate, The Marketing Summit, London EG
24 Jun SOSTAC® Planning Webinar Series, Bangladesh Brand Forum
27 Jun Great Sportsmanship Stories from the Great Sportsmanship Programme, Oldfield School, London
5-9 Jul Digital Marketing Planning, Strategies & Tactics Training – CERTIFIED, Dubai, UAE
11 Jul Great Sportsmanship Stories from the Great Sportsmanship Programme, Oldfield School, London
17 July Boost Results – Embrace Change – or Get Left Behind, Accelya, Walton-On-Thames
26 Aug Boost Results with the Perfect Digital Marketing Plan, Elevator & Business Gateway, Aberdeen
10-11 Sep Digital Marketing Plans using SOSTAC^® Exec Dip Strategic Digital Mktg, DIT, Dublin
08 Oct SOSTAC® Planning online courses, CPD Standards Office Annual Conference, London
11-12 Oct Marketing Strategy & Tactics In A Digital World, Marketing Inst Irl, Dublin
16 Oct SOSTAC ® Digital Marketing MasterClass, Republic of Work, Marketing Inst Irl, Cork.
18 Oct Digital Marketing Planning MSc. International Business, DIT, Dublin
20 Oct Digital Strategy & Planning using SOSTAC^® Planning, M.Sc. Digital Marketing & Analytics, P/T, DIT, Dublin
02 Nov The Origin, Evolution & Success of SOSTAC ® Planning, Oxford Business Book Festival, Bodleian Library, Oxford
16 Nov PR Smith’s SOSTAC^® Digital Masterclass , Institute of Digital & Direct Marketing, London
13 Dec How To Write The Perfect Plan (using SOSTAC ® Planning), CPD Blitz, ACCA, Dublin