Develop your own Chat-Bot – SOSTAC® Project Plan

Develop your own Chat-Bot – SOSTAC® Project Plan

Chatbots can create competitive advantage. Ignore them at your peril. Here, we apply a #SOSTAC ®  Plan for developing your own chatbot.  Written by PR Smith and Tom Sickert.     SOSTAC ® Planning Framework www.sostac.org SITUATION ANALYSIS Hyper-competition...
What’s New in MarComms?  7th ed 3 min video

What’s New in MarComms? 7th ed 3 min video

Here is a 3 minute homemade video showing ‘What’s New in Marketing Communications 7th ed.?’ which is published 3 Dec 2019. I hope you like it.   The 7th ed of Marketing Communications has a similar structure to previous editions ie Part 1:...